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Senior Product Marketing Manager

Nirvana Insurance

Nirvana Insurance

Marketing & Communications, Product
United States
Posted on Saturday, June 22, 2024

Who we are:

Nirvana is on a mission to modernize commercial insurance and enable a safer world. Our technology platform delivers modern insurance & risk management to not only help our customers protect their businesses, but actually improve safety for everyone.

To start, we’re transforming the legacy, $1T+ commercial insurance industry through cutting-edge predictive models using real-time IoT data (~50B connected devices by 2030), automation to deliver instantaneous quotes & faster underwriting, & proactive, and data-driven insights to help customers prevent accidents.

Backed by top-tier VCs including General Catalyst & Lightspeed Ventures, Nirvana became the fastest insurtech EVER to launch in Jan 2022 and crossed >$10M run rate in under 6 months, more than 2x faster than best-in-class insurtechs. Our leadership team has helped scale multi-billion dollar companies from scratch including Samsara, Rubrik, Acko & Flexport, and includes industry veterans from Hiscox, AIG, The Hartford & RLI.

About the role:

We’re looking for an experienced Product Marketing Manager and excellent communicator to join our growing Product Marketing Team and broader Marketing Team. You’ll work across the Product, Sales, Operations and Success teams to develop and execute on GTM strategies that have a direct impact on revenue.

You will become an expert on our customers and agent sellers, representing the voice of the customer in everything you do. This role requires a strong foundation in positioning and messaging, GTM strategy, campaign execution and sales enablement. This is an excellent opportunity to grow your product marketing expertise on a remote-first, globally distributed team of top performers who are reshaping an essential sector of our economy.

What you’ll do:

  • Own insurance and SaaS product GTM initiatives end-to-end, coordinating strategy, execution and success measurement across teams.

  • Collaborate cross-functionally with key stakeholders during the go-to-market process to ensure the business is ready to sell, support and market the product or feature at launch.

  • Equip sales with product marketing assets, such as playbooks, pitch decks, tools, training and sales collateral.

  • Conduct market research to identify trends, customer needs, and analyze the competitive landscape.

  • Develop and refine product positioning and messaging that differentiates our products in the market and represents the voice of the customer.

  • Create compelling content for various marketing channels including websites, blogs, social media, and sales collateral.

  • Develop case studies, whitepapers, and product videos to showcase product benefits and customer success stories.

  • Plan and execute marketing campaigns to drive product awareness and adoption.

About you:

  • 3-5 years of experience in Product Marketing at a high-growth company

  • All around Product Marketer with deep experience in positioning and messaging, GTM strategy, campaign execution and sales enablement

  • Proven track record of working collaboratively in high-growth environments

  • Strong communication skills, both written & verbal

  • Exceptional content develpment skills with recent, high-quality writing samples

  • Thorough critical thinker who isn’t afraid to make decisions or recommendations

  • Self-starter who independently seeks out opportunities to learn & succeed

  • Bias-to-action - you’re not afraid to get your hands dirty & stretch yourself

  • Owner mentality - take accountability for your actions & results

  • No previous insurance experience is required, but insurance, transportation, fleet management or fintech experience is a plus!


  • Competitive salary & equity

  • Medical, dental & vision insurance

  • 401k with company match

  • Unlimited PTO

  • Paid Parental Leave

  • Monthly wellness stipend

  • Remote-first culture with hybrid office hubs in SF, NYC, Columbus, OH, Bangalore, India, & Santiago, Chile

  • #LI-Remote