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Sales Enablement Specialist - Content/Instructional Design

Multiverse

Multiverse

Design, Sales & Business Development
London, UK · Remote
Posted on Saturday, May 18, 2024

We’re on a mission to provide equitable access to economic opportunity, for everyone.

We close critical skill gaps in the workforce through a new kind of apprenticeship that combines work and learning. We begin by recognizing high-potential individuals both inside and outside of a company's current workforce and then we create applied, guided and equitable learning programs, with measurable impact. Because we believe the world needs a better way to match its potential.

We work with over 1,500 leading companies including the likes of Microsoft, Citi and Just Eat to help solve their business-critical problems, and we’ve trained over 16,000 professional apprentices in the tech and data skills of the future. This is made possible by our global team who are driven to achieve a mission that matters, together.

Join Multiverse and help us set a new course for work.

The Opportunity

As an Instructional Designer in Sales Enablement, you will play a pivotal role in supporting our GTM team by creating, curating, and managing content that empowers them to engage effectively with prospects and clients throughout our structured sales process. You will collaborate closely with GTM, Product Marketing and other cross-functional teams to ensure that content aligns with business objectives and resonates with target audiences.

Responsibilities:

  1. Content Strategy Development: Develop and execute a comprehensive content strategy, agreed with our VP of Sales Enablement, aligned with Multiverse sales objectives, target audience needs, and brand guidelines. Review our current CMS & recommend & lead improvement/replacement, as required. Previous experience managing vendor relationships is a plus but not required.

  2. Content Creation: Produce high-quality, engaging content including sales presentations, customer proof points, programme guides, sales scripts, email templates and other collateral to support various stages of the sales cycle. Develop structured and repeatable processes and playbooks for the Sales Enablement team.

  3. Content Curation: Curate existing content in our Learning Management & Content Management Systems from internal and external sources, ensuring relevance, accuracy, and alignment with sales messaging and goals.

  4. Sales Enablement Materials Management: Manage a centralised repository of sales enablement materials, consistent design, ensuring easy access, version control, and organisation for sales teams.

  5. Training and Enablement: Develop training materials and resources to educate sales teams on how to effectively leverage content in their sales activities, including product knowledge, competitive positioning, and objection handling. Develop a cross-functional intake program and proactive engage with XF teams to understand their roadmaps, how it impacts the field, and build out a prioritization strategy and Enablement roadmap

  6. Performance Measurement: Establish & drive OKRs to measure the effectiveness of content initiatives, track performance against goals, and continuously optimise content strategies based on data-driven insights.

  7. Content Governance: Implement processes and guidelines for content creation, review, approval, and retirement to maintain consistency, quality, and compliance with regulatory requirements.

  8. Strong Project Management: wwn the project management of large scale enablement channels e.g. GKO, Slack channels, weekly newsletters, weekly enablement sessions

  9. Cultivate a strong relationship of trust with the Enablement team and Leaders

About you

  • Bachelor’s degree in Marketing, Communications, Business, or related field.

  • 2+ years in content creation, preferably in a sales enablement or related role.

  • Strong understanding of sales processes and dynamics.

  • Excellent written and verbal communication skills, with the ability to translate complex concepts into clear, compelling content.

  • Proficiency in content & learning management systems and multimedia content creation (e.g., video, infographics).

  • Analytical mindset with the ability to interpret data and insights to drive content strategy and optimization.

  • Strong project management skills with the ability to establish priorities and meeting swift deadlines at a fast pace, in a rapidly changing environment, with demonstrated ability to adapt on the fly

  • Collaborative mindset with the ability to work cross-functionally and influence stakeholders at all levels of the organisation

  • Experience working in B2B technology or SaaS industry

  • Familiarity with sales enablement platforms and tools (e.g., Salesforce, HubSpot, Seismic), SEO best practices and content marketing principles.

  • Experience leading without authority and holding cross-functional teams accountable

While it’s not required, it’s an added plus if you also have:

  • Previous experience in a customer facing role (ie. Customer Success Manager, Technical Account Manager, AM, AE, or BDR)

  • Familiarity with Bloom’s Taxonomy, ADDIE, other Adult Learning Methodologies

  • Experience in Sales Methodologies (ie. MEDDICC, Value Selling, Challenger, Command The Message, etc)

  • Experience managing Content Management Systems (CMS) and developing and managing content governance

  • Video Editing/Instructional Design experience

How we hire

Benefits

  • Time off - 27 days holiday, plus 7 additional days off: 1 life event day, 2 volunteer days and 4 company-wide wellbeing days and 8 bank holidays per year

  • Health & Wellness- private medical Insurance with Bupa, a medical cashback scheme, life insurance, gym membership & wellness resources through Gympass and access to Spill - all in one mental health support

  • Hybrid & remote work offering - with weekly or monthly visits to the London office and the opportunity to work abroad 45 days a year

  • Team fun - weekly socials, company wide events and office snacks!

Our commitment to Diversity, Equity and Inclusion

We’re an equal opportunities employer. And proud of it. Every applicant and employee is afforded the same opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. This will never change. Read our Equality, Diversity & Inclusion policy here.

Right to Work

Do you have the right to work in the UK? Unfortunately, at this time we cannot offer sponsorship for this role and we cannot consider overseas applications.

Safeguarding

All posts in Multiverse involve some degree of responsibility for safeguarding. Successful applicants are required to complete a Disclosure Form from the Disclosure and Barring Service ("DBS") for the position. Failure to declare any convictions (that are not subject to DBS filtering) may disqualify a candidate for appointment or result in summary dismissal if the discrepancy comes to light subsequently.