Regional Marketing Director, North America
Mosaic.tech
About Us
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 4000 midsize and multinational companies.Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively.
Come and be you with us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.
You’re a results-driven marketing leader to own strategy and execution across the US, Canada, and LATAM. You’ll drive full-funnel campaigns that fuel growth, strengthen brand presence, and deliver measurable pipeline and revenue.Reporting to the VP of Community & Engagement, you’ll lead a regional team, partner with sales, and shape how our brand shows up in market. Ideal for a strategic, commercially-minded leader who thrives on impact and growth.
Requirements
Requirements are often considered a measure of how equipped you are to do the job, but sometimes, they aren’t the only factor. If you don’t have nearly enough experience, or not all the skills, we’d still like to hear from you. This could be the perfect fit for you and us.
10+ years in senior B2B SaaS marketing, with proven revenue impact.
Expertise in integrated, full-funnel strategies across SMB, mid-market, and enterprise.
Strong commercial acumen with deep knowledge of marketing performance metrics.
Familiarity with North American GTM landscapes and executive-level buyer personas.
Experience influencing senior stakeholders as the regional strategic voice.
What will you do?
Own and execute the North America marketing strategy, aligned with global goals and regional dynamics.
Serve as a trusted advisor to senior stakeholders, sharing market insights and shaping GTM priorities.
Balance long-term vision with agile, data-driven strategies tied to commercial outcomes.
Build a performance culture, using funnel metrics, ROI, and dashboards to guide decisions.
Drive full-funnel growth across brand, demand gen, ABM, and customer marketing.
Partner with sales to co-own pipeline targets, improve win rates, and ensure revenue accountability.
Champion customer advocacy, embedding insights and success stories into campaigns.
Lead, coach, and grow a high-performing regional marketing team.
Ensure cross-functional alignment with sales, product, CS, RevOps, and finance.
Own regional channels (events, content, PR, digital) to boost brand visibility and pipeline.
Partner with global brand/PR teams to strengthen market influence in North America.
**Note: We will consider candidates located in the New York Metro Area who are willing to work in our NYC office 2-3 days a week (Tuesday - Thursday) or Remote based in EST Time Zone. We love collaborating and connecting with our team members in-person, and we hope you will too!**
Base salaries for this role range from $191,000 - $250,000 per year.