Director, Sales Development (EMEA)
Mosaic.tech
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS for over 4000 midsize and multinational companies.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe rely upon Bob to help them create the best work experiences for their people.
Come and be you with us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.
At HiBob, we’re building the modern HR platform that helps people teams thrive and EMEA growth is a big part of what’s next. We’re looking for a Director of Sales Development (EMEA) to lead our BDR engine across the UK, DACH, Nordics, Benelux, Central & Eastern Europe, and Israel. You’ll combine smart strategy, crisp execution, and AI-enabled ways of working, so human creativity and intelligent automation work together to reach the right audiences, start better conversations, and drive pipeline at pace.
You’ll own the EMEA Sales Development strategy and operating rhythm, lead and develop a high-performing team, and partner with Sales, Marketing, RevOps, and Enablement to deliver predictable, high-quality pipeline. You’re equal parts builder and operator: you can design the motion, run the cadence, and coach leaders and reps to raise the bar, consistently
8+ years in Sales Development/Business Development leadership, with a strong record of building and scaling teams
2+ years in SaaS
2+ years at Director level (or equivalent senior leadership scope)
Demonstrated excellence building and scaling a modern SD tech ecosystem (Salesforce, Tableau, Outreach, Gong, Orum or similar), including adoption and ROI measurement
Experience applying AI in a GTM context (or leading AI-enabled change): playbooks/workflows that blend automation with human judgement to improve outcomes
Proven ability to drive pipeline across multiple EMEA markets with regional nuance
Strong operating discipline: KPI management, forecasting, conversion improvement, and performance coaching
Lead EMEA Sales Development strategy: set the plan, priorities, and plays by market/segment and ensure repeatable execution across EMEA.
Drive AI-enabled transformation: build practical AI workflows for targeting, research, personalisation, sequencing, coaching/QA and productivity, improving quality, speed, and conversion while keeping messaging human and on-brand.
Own the SD tech stack + ROI: optimise and scale tooling (e.g., Salesforce, Tableau, Outreach, Gong, Orum) and prove impact through adoption, enablement, governance, and measurable ROI (conversion uplift, cycle-time reduction, pipeline influence).
Run operational excellence: manage forecasting, weekly/monthly performance cadence, KPI health, and continuous improvement to increase velocity and impact.
Build and develop the team: hire, coach, and grow managers/BDRs; create clear expectations, career paths, and a high-performance culture.
Partner tightly with Marketing (ICP, personas, messaging, campaigns, inbound speed-to-lead) to create one joined-up top-of-funnel engine.
Collaborate with Revenue Operations to align metrics, dashboards, territory/account hygiene, routing, attribution, and process that scales.
Work shoulder-to-shoulder with Sales leadership to drive clean handoffs, improve stage conversion, and maintain shared accountability for pipeline and quality.