About Meolaa:
Meolaa is building a new generation of digital-first, purpose-driven consumer brands for modern India, combining deep consumer insight with technology-enabled brand creation and scaling. Founded by Ishita Sawant, the company began as a marketplace for clean and sustainable products and has since evolved into a platform that develops and operates its own portfolio of microbrands, with HIRA Perfumes as its first in-house brand focused on creating premium-quality fragrances at accessible price points. By leveraging AI-driven consumer intelligence, modular supply chains, and shared go-to-market infrastructure, Meolaa enables rapid, capital-efficient brand launches tailored to India’s digitally native consumers. In just two years since its founding, Meolaa has raised over $10M in venture capital from leading investors including General Catalyst, the Manipal Group, and Kunal Shah, underscoring strong conviction in its vision to redefine how consumer brands are built and scaled in India.

SUMMARY
As a Graphic Designer at HIRA, you’ll craft visual content that encapsulates our luxurious and
minimalist aesthetic. From website visuals to social media assets and e-commerce creatives, you’ll
partner with marketing, content, and creative teams to ensure every design communicates the brand
essence effectively and optimizes engagement.

If you’re interested, write to [email hidden]

RESPONSIBILITIES

• Digital & E-Commerce Design
• Design engaging assets for HIRA’s website and e-commerce platforms: website banners, product
• visuals, promotional graphics, and UI elements.
• Craft visually rich social media content for Instagram, Facebook, and Pinterest—reflecting HIRA’s
• storytelling-driven brand aesthetic.
• Brand & Campaign Visuals
• Collaborate with marketing teams to design campaign visuals for product launches, festive
• promotions, and digital ads.
• Develop templates and style guides ensuring visual consistency across digital platforms.
• Project Management & Collaboration
• Handle multiple design workflows efficiently, delivering final artwork in appropriate formats for
• both digital and print.
• Collaborate with cross-functional teams—marketing, content, and operations—to ensure designs
• align with strategy and timelines.
• Creative Evolution & Optimization
• Stay updated with beauty and design trends, especially in fragrance marketing and e-commerce.
• Optimize visuals for performance—considering loading speed, responsiveness, and A/B testing
• feedback.

WHAT WE’RE LOOKING FOR:

• Bachelor’s degree in Graphic Design, Visual Communication, or related field.
• 2–5 years of experience in graphic design, preferably in beauty, lifestyle, or e-commerce
• sectors.
• Proficiency in Adobe Creative Suite—Photoshop, Illustrator, InDesign—as well as tools like Canva
• or Figma.
• Strong layout, typography, and color theory skills; ability to create visually cohesive designs
• aligned with brand identity.
• Excellent visual storytelling and a clean, aesthetic design sensibility.
• Experience managing multiple projects and delivering high-quality work under deadlines.
• Bonus (Preferred):
• Basic motion graphics or video editing skills (e.g., After Effects, Premiere Pro).
• Packaging design experience or print collateral understanding.
• Understanding of digital marketing optimization (e.g., image formats, ad specifications, responsive
• design)

ADDITIONAL REQUIREMENTS

• Experience working with high-velocity consumer startups or challenger
• brands
• Prior experience with fragrance, beauty, or lifestyle categories
• Past leadership of 0-to-1 or 1-to-100 scale-up journeys