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Sr. Marketing Operations Manager

Medely

Medely

Marketing & Communications, Operations
Remote
Posted on Tuesday, July 9, 2024

The Company

Medely is a high-growth series-C technology start-up reimagining the future of healthcare work by providing an on-demand marketplace and workforce management tools. With the support of top-tier investors, Medely has quickly become a go-to platform for healthcare professionals to instantly access high-paying jobs with the freedom and flexibility to work when and where they want.

As a fully remote team of sharp, collaborative, and entrepreneurial individuals, we are dedicated to redefining the way healthcare workers and facilities work together to provide for patients. We are looking for passionate and skilled professionals to join our team and help us take on tough challenges in this fast-expanding healthcare industry segment.

Join us in our mission to transform the healthcare staffing industry and improve patient lives!

The Role:

As the Sr. Marketing Operations Manager, you will play a pivotal role in optimizing our outcomes from demand generation activities through process improvement, opportunity discovery, and technology implementation. Reporting to the VP of Revenue Operations, with a strong dotted line to the SVP of Marketing, you will collaborate closely with cross-functional teams to drive efficiency and effectiveness across our marketing and sales functions.

The Impact You’ll Make:

  • Lead the end-to-end lead management process, from capture to distribution, ensuring both quantity and quality of marketing-generated pipeline.

  • Identify and address gaps in the lead funnel process using data and automation to enhance efficiency and effectiveness.

  • Design and implement a lead-scoring approach, monitor the entire funnel, and provide insights for continuous improvement.

  • Analyze revenue-generating activities, leveraging data to improve processes and decision-making.

  • Develop and execute targeted lead nurturing campaigns using marketing automation platforms and CRM systems.

  • Establish KPIs and dashboards to track campaign effectiveness and ROI, driving informed decision-making.

  • Collaborate with cross-functional teams to align marketing efforts with sales objectives and revenue goals.

  • Own the execution of key cross-functional initiatives, partnering on strategy, implementation, and documentation.

  • Partner with Sales Enablement to drive change management for the GTM team on Sales Processes/Methodology/Playbooks.

  • Serve as the primary point of contact for the marketing technology stack, managing system configurations, integrations, and user training.

  • Stay informed on industry trends and emerging technologies, making recommendations for continuous improvement.

Who You Are:

  • Bachelor's degree in marketing, business, or related field.

  • 7+ years of marketing and revenue operations experience in a B2B software company.

  • Strong proficiency in marketing technology stack, including Salesforce, Lean Data, Outreach, Marketo, and ZoomInfo.

  • Marketo certification preferred (not required); familiarity with ABM a plus.

  • Proven analytical skills with a focus on driving insights and decision-making.

  • Experience in process optimization and automation, with a demonstrated ability to drive results.

  • Excellent communication and collaboration skills with cross-functional teams.

  • Organized, self-driven individual with a track record of delivering measurable impact on marketing and sales performance.

Why Medely: Benefits & Perks

  • Competitive Compensation: Based on experience and performance

  • Long-term Incentives: 401k

  • Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance

  • Flexibility: We believe that work/life balance is important, so we offer twenty days of Paid Time Off and eleven paid holidays.

  • Paid parental leave

  • Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally!

  • Ownership: Drive meaningful business impact on a team you’ll help build and define!

  • Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office!

We're an equal opportunity employer to all. We interview and hire applicants of all backgrounds, orientations, expressions, and identities.

Work location is flexible if approved by Medely.

Medely does not accept unsolicited resumes from agencies. We consider any resume (CV) or biography received from an agency or outside recruiter without prior approval from a member of the Medely Human Resources or Recruiting team to be unsolicited and gratuitous, and such submissions will not be recognized by Medely for purposes of “ownership” of the candidate.

We are an E-Verify company.