Product Marketing Manager
Luma AI
Marketing & Communications, Product
San Francisco Bay Area, CA, USA
USD 150k-185k / year
Posted on May 17, 2026
Product Marketing Manager
SF Bay Area, CA
Marketing & Growth
Hybrid
Full-time
Where You Come In
This is a rare opportunity for a go-to-market pioneer and operational architect to place Luma's frontier multimodal AI technology at the heart of the global creative ecosystem. You will be a foundational marketer, crafting the narrative that launches a global movement and defines an entirely new market category. Your mission is to be the catalyst that transforms our technological marvel into the indispensable tool for the world's leading creators.
What You'll Do
This is a 0-to-1 opportunity to build, not maintain. You will:
Craft the core narrative and positioning for Luma's multimodal AI products, translating deep technical capabilities into compelling, user-centric value propositions.
Architect and implement the foundational go-to-market playbook to launch and scale Luma's enterprise and studio partnerships globally.
Lead the development and execution of strategic brand and agency partnerships to drive adoption and define new use cases for our frontier technology.
Drive product launches from conception to post-launch analysis, owning the end-to-end marketing strategy and execution.
Collaborate closely with our world-class Research and Product Engineering teams to deeply understand our foundational models and user-facing products.
Define and implement scalable marketing systems and growth loops that accelerate Luma's mission and expand our market presence.
* Champion the voice of the creative community, ensuring our product marketing resonates with and inspires our target audience.
Who You Are
- Senior-level experience in Product Marketing, with a proven track record of driving tangible, high-impact go-to-market results. [VERIFY WITH HM for specific years of experience]
- A demonstrated "builder" with a founder's mentality and a history of creating new systems and market categories from scratch (0-to-1).
- Extreme ownership over outcomes, with the ability to point to specific product launches, positioning strategies, or market expansions you personally owned and delivered.
- Highly strategic, yet equally hands-on, capable of executing relentlessly without an established playbook in a fast-paced, ambiguous environment.
- Exceptional communication skills, with the ability to translate complex technical concepts into clear, compelling, and inspiring marketing messages.
- A genuine passion for the creative potential of AI and Luma's mission to expand human imagination.
What Sets You Apart (Bonus Points)
- Experience at product-led growth (PLG) startups or high-growth generative AI companies (e.g., Runway, Pika, Replit, Perplexity).
- Background in top-tier creative/video software ecosystems (e.g., Figma, Notion, Adobe, TikTok).
- A portfolio of work or past campaigns that demonstrates impeccable aesthetic taste and a deep understanding of the creative/design community.
- Proven ability to build strategic alliances and partnerships that drive market adoption and define new use cases.
- Experience marketing to both consumer/creator and enterprise audiences.
Compensation
The base pay range for this role is $150,000 – $185,000 per year.
About Luma
Luma’s mission is to build unified general intelligence that can generate, understand, and operate in the physical world.
We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So, we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.
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How did you discover us?
Req ID: R100155
