Motion & Brand Designer
Luma AI
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San Francisco, CA, USA
USD 142,500-312,500 / year
Posted on Dec 9, 2025
Brand Designer
Palo Alto, CA • London, UK
Design
Hybrid
Full-time
About Luma AI
Luma's mission is to build multimodal AI to expand human imagination and capabilities. We are looking for a senior, multi-disciplinary, and hands-on Brand Designer to help tell the complex story of Luma to the world in a simple, beautiful, and compelling way.
Where You Come In
This is a role for a hands-on Senior IC. You will work alongside our design, marketing, and product teams to develop and execute Luma's brand identity across all touchpoints—from our marketing site and social channels to in-product visuals and launch campaigns. We are looking for someone with a fresh, opinionated, and high-quality design foundation who can create work that feels distinct, not like a generic tech brand.
What You'll Do
- Evolve the Brand Identity: Contribute to the development and evolution of Luma's visual identity, ensuring consistency and quality across product, marketing, social, and internal channels.
- Be a Multi-Disciplinary Maker: Use a combination of graphic design, motion design, web design (Framer), and video production skills to communicate our story in visually impactful ways.
- Design for All Touchpoints: Design and build marketing sites, social media templates, merchandise, educational materials, and high-level art direction for product launches and our research presence.
- Tell Complex Stories Beautifully: Take complex ideas, like a new AI model, and create a visual narrative that makes them feel accessible, exciting, and beautiful.
- Collaborate Widely: Partner with internal teams (product, marketing, research) and external creatives (artists, photographers, agencies) to bring the Luma brand to life.
Who You Are
- You have 5+ years of hands-on experience as a multi-disciplinary brand designer, with a portfolio to prove it. A portfolio is required for consideration.
- Your portfolio should feature work for tech companies. Experience at a respected AI or design-led tech company is a major plus.
- You have hands-on experience with tools like Framer.
- You have a broad skillset that includes graphic design, motion design, and web design
- You are a strategic thinker who understands how to build and maintain a cohesive brand system across many touchpoints.
What Sets You Apart (Bonus Points)
- Experience using generative AI tools (for image, video, or sound) as part of your brand design workflow.
- Skills in video production and editing.
- Experience working at an early-stage startup, helping to define a brand from the ground up.
Compensation
The base pay range for this role is $142,500 – $312,500 per year.
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How did you discover us?
Req ID: R10003
This job is no longer accepting applications
See open jobs at Luma AI.See open jobs similar to "Motion & Brand Designer" General Catalyst.
