Making preventive health the default for every human in Europe

• Activation flows from registration to customer
• Customer onboarding from purchase to first blood result
• Email and SMS strategy, execution, and copy
• Customer segmentation and behavioural personalisation
• Subscription and repeat purchase optimisation
• Referral program (currently underperforming — you fix it)
• Retention metrics, cohort analysis, NPS

• 30-day onboarding sequence with 70%+ completion
• Referral rate from <3% → 8%+ within 6 months
• 90-day churn reduced by 15% vs. baseline
• You know the LTV impact of every lifecycle program you run

• You've owned lifecycle/CRM — not contributed to it, but built it and measured the results
• You can show retention or LTV improvement with actual numbers
• You're proficient with modern email/SMS platforms (Klaviyo, Braze, Customer.io)
• You can write — this role includes writing emails, not just designing flows
• You understand cohort analysis, segmentation, and incrementality measurement
• You're French or English native or near-native, with professional English/French

• Subscription or membership business experience
• Has built a referral program from scratch
• Background in health, wellness, or DTC
• Multi-market lifecycle experience

• You establish the baseline — there's no predecessor and no ceiling
• Improving retention by 10% = same impact as acquiring 10% more customers at zero CAC
• Greenfield: you choose the tech stack, build the segments, own the roadmap