Making preventive health the default for every human in Europe

• Event strategy and execution: owned events, partner events (Hyrox, Ironman) activations, pop-ups, brand experiences
• Community building: online and offline, ambassadors, member programs
• Merch coordination, booth setup, vendor management — all of it
• Event-driven acquisition: knowing not just how many people came, but how many converted
• The playbook we'll replicate and across Europe

• 6+ events in 6 months (owned + partner)
• Event CAC ≤ €50 — below our paid channels
• 1,000+ engaged community members
• 50+ active brand ambassadors
• A documented event playbook ready for the next market

• You've produced events with 100+ attendees — and you've handled the logistics, not just the vision
• You genuinely care about community: you know why people form them, and how to keep them alive
• You're at home in health, wellness, and fitness culture — you understand HYROX, you go to events like these yourself
• You can connect events to business outcomes — not just "awareness" but conversion, CAC, and LTV
• You're willing to set up a booth, coordinate merch deliveries, and make 10 vendor calls

• Experience with fitness communities (HYROX, CrossFit, running clubs)
• Experience building ambassador programs
• Network in Paris health/wellness/fitness scene
• Budget management experience

• You build the event and community function from scratch
• You get to create the physical moments that define a brand
• You're joining early — the events you design in Paris become the template for London and beyond