Making preventive health the default for every human in Europe

• Brand guidelines and tone of voice (and making sure the whole company lives them)
• Content strategy: blog, social, email — across all our markets
• SEO strategy and organic content performance
• Health education content — making complex science genuinely useful
• Creative briefs for paid and organic campaigns
• Content production coordination with freelancers and agencies

• 20+ content pieces/month across formats and channels
• 3 high-intent SEO keywords ranking on page 1 in France within 6 months
• A content system that works without you personally producing every piece
• Content that makes people trust Lucis with their health data

• You have a portfolio that demonstrates both strategic thinking and actual writing quality
• You understand SEO — not just keywords, but the intent behind them and how content earns authority
• You can write about complex health topics in ways that are clear, useful, and never alarmist
• You're French native or near-native, with professional English
• You've owned a brand in-house — not just executed someone else's guidelines

• Experience in health, wellness, or another regulated category
• Multi-market content localisation experience
• Has managed freelancers or a small content team
• Familiarity with SEMrush, Ahrefs, Webflow

• Own the brand voice of a category-defining health platform
• Work at the intersection of science and storytelling
• Paris-based team with European ambitions