Ladder is looking to hire a brilliant social strategist and a skillful content creator who can think big, act fast, and execute with excellence. You’re not here to churn out basic posts or hit a daily post quota; you’re here to make Ladder’s social presence a smash-follow.

We want our channels to turn heads, spark conversations, and stay on the cutting edge of culture. Your role: Amplify the Ladder experience by running our organic social strategy and Instagram channel, showcase why Ladder is the world’s best fitness app and bring real value to our community through smart education and bold entertainment.

Let’s be honest, anyone can do social media. We’re looking for a rare breed, the 1% of social marketers — someone who is intensely passionate about content strategy and creation, with a proven track record.

Report to:
VP, Brand & Creative

What You’ll Do:

• Ideate and produce social content series that resonate with the Ladder user, through speaking videos, coach content and member UGC
• Collaborate with our creative team and coaches to craft campaigns that turn heads and generate buzz
• Optimize rollout strategies to maximize reach and impact—because every move counts.
• Stay ahead of trends, content formats, and cultural shifts to keep Ladder leading the pack.
• Track community sentiment and manage inbox communications with finesse.

Requirements

• Located in Austin, TX
• Legit, proven experience in a social media role with real results
• A deep understanding of social strategy across platforms (Instagram, TikTok, YouTube and X)
• A sharp understanding of cultural trends and the ever-evolving social media landscape
• Ability to shoot and edit high-quality, mobile content
• A hunger for outside-the-box, viral marketing that breaks through the noise
• Top-tier organizational skills and an eye for detail.
• A genuine passion for fitness and hands-on experience with strength training

Why Ladder

We’re building the world’s best fitness business. We are a small team of no-ego experts, that think in first-principles. We don’t follow the lead of our competitors, we lead the industry with our innovation, and you’ll be a major part of shaping that innovation to keep Ladder at the forefront of fitness and culture! If you’re an A+ player, that brings your absolute best, that thrives taking big swings and executing at a high-level, this is the place for you. This is not a role where you will be micromanaged - we expect you to be the best and have the freedom and resources to be creative and make great work!

Awarded TikTok's 2025 Innovator Award

2025 - Women's Health - Best Fitness App Overall
2025 - Wall Street Journal - Best Fitness App
2024 - Ladder Secures Over $100 Million in New Funding to Scale #1 Strength Training App

Ladder Benefits

• The best team in fitness
• Equity in Ladder
• Access to Company Insurance (Health, Dental, Vision)
• Company-wide events
• Unlimited PTO
• New Company Computer
• Free Ladder membership, Ladder swag, etc.!