Join our companies in their quest to drive powerful, positive, change that endures.

Founding Business Development Representative (BDR)



Sales & Business Development · Full-time
Posted on Friday, May 3, 2024

About Kopperfield

Kopperfield is on a mission to accelerate home electrification. Enabling electrical and HVAC contractors with best-in-class software. The platform reduces project soft costs and boosts conversion by as much as 42% through features like instant customer replies, virtual site visits, unified communication, payments, and AI-driven workflow automation. Kopperfield has served over 7,300 homeowners across the US to date, and is backed by leading investors including General Catalyst, Lachy Groom, Giant Ventures, and Designer Fund.

About the role

As member of the founding team, you will play a critical role in scaling Kopperfield’s sales function. In joining an early-stage startup, your objective will be to generate demo opportunities for Kopperfield’s software as well as iterate on the sales playbook that will scale our revenue engine. You will engage a high volume of prospects via outbound calls, emails, and social media outreach. You will provide insights to the rest of the team related to sales strategies and tactics.

Primary responsibilities

  • Build, qualify, and update a database of customer prospects in Kopperfield’s ideal customer profile (ICP).
  • Engage prospects via email, cold calling, and social media with a goal to secure demos with qualified prospects.
  • Develop in-depth knowledge of Kopperfield’s products, customer problem statements, and ICP.
  • Drive quick iteration of the sales playbook by incorporating learnings from outreach and structuring A/B tests of customer profiles, outreach tactics, and messaging.
  • Handle a high volume of outbound communications to maximize demo bookings with qualified prospects.
  • Work with sales and marketing to enhance lead generation strategies, bringing innovative ideas and perspectives.


  • 2+ years of outbound sales experience; startup experience preferred.
  • A record of top performance in demo booking metrics.
  • Able to log, manage, and analyze lead data with minimal support.
  • Ability to stay driven and self-motivated in the face of rejection.
  • Experience with small-to-mid-sized electrical or HVAC contractors would be helpful but not required.


  • Remote - US
Kopperfield is an equal opportunity employer.