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Senior Search Marketing Manager



Marketing & Communications
Seoul, South Korea
Posted on Friday, June 14, 2024

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car, cruise, or vacation package. We’re also transforming the in-travel experience with our app and new accommodation software. For more information, visit

As an employee of KAYAK, you will be part of a global network that includes OpenTable and KAYAK's portfolio of metasearch brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. Many employees are dedicated to one brand, but we all have the benefit of using each others strengths and insights. Together, we're able to help people experience the world through dining and travel.

In this role, you will:

We are looking for an extraordinary Senior Search Marketing Manager to join our Performance Marketing Team in our amazing Seoul Office. Your role is straight forward: help us to grow some of the strongest and most exciting travel brands in the world: HotelsCombined, KAYAK, momondo, Cheapflights, checkfelix and SWOODOO. All this, by joining one of the most advanced and dynamic digital marketing teams in the world.

Working as a Senior Search Marketing Manager, you will own and drive the growth of HotelsCombined and KAYAK’s SEM accounts in South Korea, manage substantial advertising budgets and play a vital role in defining our international strategy. Overall, you will lead innovative projects that will have a global impact and be responsible for one of the most crucial channels to ensure that we meet our ambitious targets. You love to work with numbers, have an eye for details and possess excellent project management skills.

This is a role that has a huge impact for the company. It will give you the opportunity to collaborate and learn from a wide range of dedicated teams across marketing, commercial, analytics and engineering, enabling you to take your career to the next level. This position reports to the Performance Marketing Director, based in Berlin, Germany.


  • Own and drive all aspects of our SEM program across South Korea and continuously work on identifying new ways of growing our presence on Naver and Google search engines

  • Proactively identify fact-based trends and opportunities within the campaigns to drive business objectives

  • Collaborate extensively with our Commercial team to anticipate revenue fluctuations and stay on top of market trends

  • Implement tests, collect and analyze data, identify trends and insights to develop and optimize campaigns

  • Maintain clear communication with stakeholders globally and share optimization insights with team members

  • Work with cross-functional account teams including analytics, engineering and localization to optimize campaign performance

  • Be a vital part of defining best practices, processes and developing our suite of in-house marketing tools

  • Keep up with the latest Search Marketing trends and platform features

  • Add value as part of a global team of online marketing managers

Please apply if:

  • 5+ years’ experience managing performance-based search engine marketing campaigns across Naver and Google

  • Fluency in both written and spoken Korean and English is required

  • Extensive experience in optimizing towards ROAs, conversion rate or contribution margin goals and understanding how these metrics affect each other

  • Highly analytical mindset for reporting and analysis. Advanced Excel and Google Sheets skills required, SQL knowledge is a plus

  • Superior project management skills, results-focused with superb execution and follow-through, highly attentive to detail.

  • Be self-driven and have the ability and motivation to own a project from start to finish

  • Highly motivated, result oriented and a team player


  • Mental Health Well-being: 6 company paid therapy sessions, subscription to a meditation app, wellbeing speaker series and resources.

  • 1 floating day off per year to celebrate your birthday or another occasion of your choice!

  • Company-wide weeks off each year: the whole team recharges (and returns without a pile-up of work!).

  • Paid volunteer time.

  • Learning and Development opportunities.

  • Universal Paid Parental leave

Diversity and Inclusion

We aspire to have a workplace that reflects all of the diverse communities we serve. We know that when we have diverse teams we produce more creative ideas, products, and better outcomes for our team members. OpenTable/KAYAK is proud to be an Equal Opportunity Employer, and we welcome and encourage candidates from all backgrounds and experiences to apply for roles on our team. Whoever you are, just be you.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.