Role Purpose

We are looking for a Martech Team Leader with a technical-functional profile to lead the evolution and scalability of our global digital marketing ecosystem. This person will be responsible for coordinating Martech's daily operations and leading strategic initiatives around automation, integrations, and signaling. On a daily basis, they will work closely with teams such as Lifecycle, Online Acquisition, Product, and Tech.

This is a tech-savvy role: it doesn’t require frequent coding but does require a solid understanding to work with GTM, Google Apps Script, and collaborate with developers.

We’re looking for someone with energy, adaptability, and a team spirit. In Martech, we value proactivity, critical thinking, and a genuine desire to build something valuable together.

Responsibilities

• Lead a team of 1 or 2 people.
• Translate business needs into actionable initiatives, from ideation to implementation.
• Design and implement automations for the Lifecycle team, always raising the bar by adding technology to processes.
• Evaluate and lead the integration of new APIs into the marketing stack, identifying the best ways to enhance platforms such as Insider, Meta Ads, Google Ads, etc.
• Ensure quality, continuity, and scalability of tracking across web and app, maintaining a robust taxonomy.
• Act as the main point of contact for signaling incidents, providing updates and coordination with stakeholders.
• Collaborate with cross-functional teams and lead initiatives across departments, even without direct hierarchical authority.
• Main stack and tools: Google Tag Manager (Client and Server), Insider/Braze, Amplitude, Paid Media Channels (Meta, Google, TikTok, Minor Networks), internal and third-party APIs.

Requirements

• At least 3 years of experience in Martech, Marketing Analytics, Data, or Product.
• Proven experience leading or actively participating in campaign automation, platform/channel integrations, and building strong tracking/signaling frameworks to support digital marketing ecosystems.
• Advanced proficiency in Google Tag Manager (GTM) and tracking ecosystems.
• Hands-on experience structuring and auditing events, coordinating technical implementations with frontend/backend, and validating data through tools such as Amplitude, the dataLayer, and other marketing platforms.
• Familiarity with Paid Media ecosystems (Meta Ads, Google Ads, Minor Networks). While executing campaigns is not required, understanding their logic, attribution, necessary inputs (events, feeds, audiences), and how they connect to the Martech stack is essential.
• Ability to lead technical integrations between systems via APIs or datasets.
• Experience with Amplitude, GA4, Mixpanel, or similar tools.
• Solid command of data analysis and visualization tools, especially for digital marketing.
• Clear writing skills for both functional and technical documentation: PRDs, one-pagers, user stories with clear acceptance criteria.
• Upper-intermediate to advanced English, as there is technical communication with developers and global teams.

Nice to Have

• Basic knowledge of browser debugging tools (Chrome DevTools): ability to troubleshoot event signaling using Console, Network, and Application tabs (cookies, headers, etc.), especially for incidents or integration validations.
• Functional understanding of CRM and marketing automation platforms, ideally Insider or similar (Braze, Hubspot, etc.).
• Understanding of how audiences are built, how automated journeys work, and how campaigns function through events and properties.

Hybrid model: Tuesdays and Thursdays in-office at our Retiro location.