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Product Analytics Specialist



Product, Data Science
Mexico City, Mexico
Posted on Friday, June 7, 2024

KAVAK is the number one e-commerce company in the purchase and sale of pre-owned vehicles and the private startup with the highest valuation in Latam.

Our team is the number one priority. We like to imagine the impossible and work together to achieve it. We are disruptive, proactive, loyal and ambitious.

KAVAK has been operating in Latin America over the last years and has been growing exponentially, our goal is global. As part of this accelerated growth we want to make sure we surround ourselves with the best talent to strengthen us to continue building the technology, processes and products that will allow us to transform the automotive market around the world.

What will be your mission?

  • You will lead the standardization and optimization of analytical signals in our tools, ensuring the accuracy and reliability of data collected during user interactions with our brand.
  • You will proactively identify and resolve conflicts, proposing medium-term action plans to ensure the efficiency of marketing investment and the attraction of high-quality leads.
  • You will collaborate closely with the Online Acquisition, eCommerce, Lifecycle and Tech teams for a certified implementation of new signals and the development of long-term solutions that improve data integrity and continuity.

What are we looking for?

  • Plan and implement the standardization and optimization of analytical signals in our marketing tools.
  • Proactively identify and resolve conflicts and incidents related to marketing data and analysis.
  • Collaborate with the Online Acquisition, Lifecycle, eCommerce and Tech teams for the implementation and update of new tools.
  • Propose medium-term action plans to resolve conflicts and improve efficiency in marketing investment.
  • Command of data analysis and marketing tools (Google Tag Manager, Amplitude, Mixpanel, Google Analytics 4 (GA4), Excel, Chrome Console, etc.).
  • 2-4 years of proven experience in marketing and signals analysis, preferably in the technology sector and with FrontEnd knowledge.
  • Excellent communication and presentation skills.
  • Advanced English level

Do you want to be part of this story? Apply now!