Lifecycle Marketing Manager
Iru
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See open jobs at Iru.See open jobs similar to "Lifecycle Marketing Manager" General Catalyst.Marketing & Communications
Miami, FL, USA
Posted 6+ months ago
About Kandji
Kandji is the Apple Device Management and Security Platform. Kandji empowers companies to manage and secure Apple devices in the enterprise and at scale. By centrally securing and managing Mac, iPhone, iPad, and Apple TV devices, IT and InfoSec teams can save countless hours of manual, repetitive work with features like one-click compliance templates and more than 150 pre-built automations, apps, and workflows.
Device Harmony is our vision for tearing down the wall between IT and InfoSec to keep every Apple user secure and productive, using connected intelligence and automation. By choosing a career with Kandji, you will play an integral role in contributing to making our vision a reality. Backed by world-class investors such as Tiger Global, Greycroft, B Capital Group, Okta Ventures, the Spruce House Partnership, and First Round Capital, Kandji has raised over $100+M in capital to date.
Trusted by industry leaders, Kandji’s rapidly growing customer base includes companies like Ramp, Notion, Netskope, Noom, Turo, Groupon, VoxMedia, and more.
Recognized for its award-winning products, Kandji was recently named the #1 fastest-growing app in Okta’s 2023 Businesses at Work Report and a G2 Best Software 2023 Award Winner for Fastest Growing Products!
The Opportunity
We are excited to be hiring a Lifecycle Marketing Manager to drive customer activation, retention, and expansion across Kandji’s self-service and sales-assisted motions. As a key member of the Growth & Experience team, you will be responsible for building, optimizing, and scaling lifecycle programs that move users through the funnel—from onboarding to conversion to expansion.
Reporting directly to the Head of Growth & Experience, you will work closely with the Product team, Paid Search, Paid Social, and SEO to ensure seamless engagement across all lifecycle touchpoints. We are looking for a data-driven marketer who can own email automation, in-app engagement, and personalized messaging to drive trial conversion, customer retention, and expansion revenue.
How You Will Make a Difference Day to Day:
- Develop and execute a full-funnel lifecycle marketing strategy to drive activation, retention, and expansion revenue.
- Own automated email, in-app messaging, and nurture sequences, optimizing for free-to-paid conversion, expansion, and renewals.
- Work cross-functionally with Product, Paid Social, Paid Search, and SEO to ensure cohesive customer engagement across all touchpoints.
- Implement behavioral segmentation to personalize messaging based on user intent, engagement, and product usage data.
- Leverage marketing automation tools (HubSpot, Marketo, Braze, or Customer.io) to orchestrate, test, and optimize lifecycle campaigns.
- Optimize onboarding flows to shorten Time to Value (TTV) and drive activation rates within the first session.
- Develop and execute expansion & upsell strategies to increase Net Revenue Retention (NRR) and cross-sell adoption.
- Run A/B tests and growth experiments to improve email performance, in-app engagement, and lifecycle conversion rates.
- Collaborate with Sales & Customer Success to refine lead nurture strategies and sales handoff workflows.
- Monitor lifecycle KPIs, including Activation Rate, Free-to-Paid Conversion, Churn Reduction, and Expansion Revenue.
- Stay ahead of lifecycle marketing trends and experiment with AI-driven engagement and personalization.
Minimum Qualifications:
- 5+ years of experience in lifecycle marketing, CRM, or email automation, preferably in B2B SaaS or Product-Led Growth (PLG) environments.
- Proven track record of improving customer retention, onboarding, and expansion revenue through lifecycle initiatives.
- Experience managing automated workflows in HubSpot, Marketo, Braze, or Customer.io.
- Strong data-driven mindset, with expertise in A/B testing, segmentation, and customer journey analytics.
- Ability to work cross-functionally with product, paid media, SEO, and sales teams to align lifecycle efforts.
- Bias for impact, prioritizing initiatives that drive meaningful improvements in customer engagement and revenue.
- Required to work onsite in our Miami (Coral Gables) office 5x a week.
Preferred Qualifications:
- Experience in PLG SaaS, managing free trial-to-paid conversion and self-service growth.
- Familiarity with SQL and customer data platforms (CDPs) like Segment, Amplitude, or Twilio Engage.
- Experience integrating lifecycle marketing with outbound sales efforts (HubSpot + Apollo or Salesloft).
- Strong understanding of multi-touch attribution and influence on pipeline and revenue.
These requirements are for the strongest, ideal candidate. Even if you do not outperform every bullet point, Kandji encourages you to apply. We promote a diverse, equitable, and inclusive culture and recognize that even the strongest candidates won’t have all desired experiences and qualifications.
Benefits & Perks
• Competitive salary
• 100% individual and dependent medical + dental + vision coverage
• 401(k) with a 4% company match
• 20 days PTO
• Health and wellness days
• Kandji Wellness Week Off July 1 - July 5, 2024
• Equity for full-time employees
• Up to 12 weeks of paid leave for new parents
• Paid Family and Medical Leave
• Modern Health - Mental Health Benefits - Individual and Dependents
• Fertility Benefits
• Working Advantage Employee Discounts
• Gym Membership
• Lunch 5 Days/Week
• Exciting opportunities for career growth
• An outstanding, inclusive culture
We are excited to be serving a significant need for a fast-growing market, and are proud of the high-performing team we have brought together so far. If you’re someone who wants to engage in new, exciting projects that will challenge your skills in the best way possible, we would love to connect with you.
At Kandji we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.
Kandji is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law.
This job is no longer accepting applications
See open jobs at Iru.See open jobs similar to "Lifecycle Marketing Manager" General Catalyst.
