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Member Marketing Manager

Jasper Health

Jasper Health

Marketing & Communications
Posted on Friday, May 26, 2023

Who We Are

Jasper Health is a digital coaching and navigation experience that improves the lives of individuals affected by cancer and their caregivers. Our team of healthcare, technology, and consumer industry experts are dedicated to making cancer care a more human experience. Jasper Health raised $25M in Series A funding led by General Catalyst. The round, which was joined by new and existing investors Human Capital, W Health Ventures, Redesign Health, and 7wireVentures, brings Jasper Health's total funding to approximately $31 million.

Jasper Health has a passionate team of world-class leaders in digital health, oncology, customer-centered design, and data science. We are rapidly adding talent to our team - come join us!

Reporting to the Growth Product Manager, the Member Marketing Manager is responsible for developing, implementing, and optimizing member-facing content to drive acquisition, engagement, and retention of our members. We are looking for a highly motivated self-starter who can work cross functionally to execute marketing strategies, optimize member experiences, and drive member engagement. This individual will play a critical role in advancing our marketing strategy to deliver an experience that Jasper members and our affiliates love.

Role and Responsibilities

  • Lead dedicated member marketing efforts for Jasper and Affiliate members, owning and continually improving Jasper’s playbook for member acquisition and engagement that meets our members’ needs and personalized communication preferences
  • Build, monitor, and analyze messaging and outreach campaigns that leverage multiple channels including in-app messaging, native push notifications, personalized nudges, email, SMS, landing pages, paid social, direct mail, and telephonic outreach.
  • Collaborate with content and design partners to develop compelling content across all channels.
  • Run A/B tests and analysis on all campaigns/initiatives to regularly refine messaging, draw actionable conclusions, and continuously improve pull-through.
  • Conduct user research to gain insights into member experiences and preferences, and utilize findings to enhance member marketing strategies.
  • Implement ongoing member marketing efforts to address and improve member retention, including growing Jasper’s community and patient ambassador program.

Knowledge, Skills, and Abilities Required

  • 5+ years of marketing experience
  • Established track record of creating and executing successful consumer marketing campaigns.
  • Hands-on experience building multi-channel user journeys in Braze or similar engagement platforms
  • Excellent copywriting and content creation skills with the ability to adapt to different communication channels.
  • Strong project management skills with the ability to handle multiple projects simultaneously and meet deadlines.
  • Self-starter and entrepreneurial personality with the ability to get stuff done while maintaining attention to detail.

Preferred Experience

  • Experience working in a “B2B2C” environment. Where Jasper is serving both its clients (insurance provider, health system, employer, etc.) as well as our members (patients, employees) to maximize effectiveness of our offering.
  • Experience in healthcare (chronic condition management or oncology)

Benefits Includes

  • Flexible Paid Time Off (PTO)
  • Health, Dental and Vision Insurance
  • Short Term / Long Term Disability
  • Life Insurance
  • 401(k) Retirement Plan
  • Flexible Spending Accounts
  • Employee Assistance Program
  • And more…

Conditions of Employment

  • You must be authorized to work in the United States
  • Currently not hiring in the states of Colorado, California, Washington and New York
  • Applicants will be required to pass a background check as a condition of employment

Equal Employment Opportunity Policy

Jasper Health, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.