Jadu AR Inc. is an augmented reality company building immersive mobile games powered by custom technology that brings high-fidelity spatial gameplay to mobile devices. The studio has released two titles: Jadu: Fight in AR, a real-time PvP game, and PANIC AR, a story-driven wave shooter. PANIC, currently in development, features hundreds of concurrently simulated enemies, 3D projectiles, and advanced post-processing effects. The result is a level of immersion not previously possible on mobile. Jadu’s generative authoring and scene understanding tools enable character-driven scenarios that stay responsive to player actions and physical context. Both games have received strong player enthusiasm, with a 4.9-star average rating across 400,000 installs. Founded in 2019, Jadu began with a fascination for how virtual characters interacting with physical spaces could shape culture. The company rose to prominence when its AR-enabled Web3 assets saw over $30 million in secondary trading. Over the years, the team has collaborated with cultural icons including Elton John, GRIMES, Lewis Hamilton, Lil Nas X, Michael Bay, Serena Williams, and Snoop Dogg. Jadu has raised $42 million from investors including Bain Capital, General Catalyst, LG Tech Ventures, and Com2Us.