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Manager, Activation Sales Development



Sales & Business Development
United States · Remote
Posted on Thursday, June 6, 2024

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.


About the Role -

As Instacart continues its rapid expansion, we are looking to add an Activation SDR Manager to our Brand Partnerships team. The Activation SDR Manager will be responsible for leading a team of Activation SDRs as they prospect and activate new brands at Instacart. The Activation SDR Manager will coach their team on sales best practices, data analysis, and the CPG, advertising and eCommerce landscape, as well as work cross functionally to grow the business. The ideal candidate is entrepreneurial, can work in a fast-paced environment, and has sales leadership experience in advertising (paid search a plus), CPG, or eCommerce.

About the Team -

The Activation Sales Development Representative (aSDR) team exists to build relationships with Emerging-Scaled advertisers pre-activation. Through these relationships, aSDRs help Emerging-Scaled advertisers to set up and launch successful ads campaigns.

About the Job

  • Lead and develop a team of high-performing Activation SDRs to achieve monthly activation targets
  • Measure and track key business and industry trends
  • Improve our sales process, collateral, and prospecting capabilities to make your team more effective and efficient
  • Partner with cross-functional teams to improve scalable processes to reach more brands faster

About You

Minimum Qualifications

  • History of exceeding sales goals/quota
  • Experience in a sales management environment
  • History of developing early career professionals
  • Creative problem-solver
  • Process and data driven with proven sales funnel optimization success
  • Demonstrated success implementing activity metrics and effectively coaching cold outreach

Preferred Qualifications

  • Track recording of excelling cross functionally and in a high growth climate


Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. This role also includes a Sales Incentive Plan. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

$125,000$139,000 USD
$120,000$133,000 USD
All other states
$108,000$120,000 USD
$131,000$145,000 USD