Cost-effective media planning & buying in line with region business & marketing plans (offline + online)
Work independently to manage and execute media projects
Analyze marketing briefs and formulate effective media plans
Maintain relationships with media vendors and partners
Oversee and analyze campaign performance, presenting insightful reports on both business & media level results
Coordinate with different teams and stakeholders for media plan execution

Qualifications

Ability to do the whole planning process independently
Proficiency in media analytics and planning tools: ability to use the tools available and provide detailed media report with conclusions
Advanced understanding of various online and offline media channels: different formats available, best fit for different marketing objectives, optimization opportunities
Knowledge of Influencer Marketing: how it can impact the business, what types of activations are available, how the planning process works
Expertise in data analysis and interpretation: ability to find the insights to generate business-related hypothesis and explain the details
Strong presentation skills: experience in building up clear and simple presentation to deliver the key thoughts and ability to present condifentaly
Familiarity with advertising trends and innovations: being able to provide recommendation in line with those, to identify the relevant innovations for test
Proficiency in tracking and optimizing campaign performance: understanding of core and proxy KPIs for each channel and media in total, experience in creating the mid-reports and providing optimization suggestions based on that

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