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Senior Product Marketing Manager

inDriver

inDriver

Marketing & Communications, Product
Almaty, Kazakhstan
Posted on Monday, October 23, 2023

Senior Product Marketing Manager

Kazakhstan, Almaty

  • Hybrid
  • Full-time
  • Senior

Senior Product Marketing Manager will lead complex and long-term projects aimed at the growth of product and marketing indicators of business growth

Responsibilities

  • Growth Hacking and Organic User Acquisition: Actively seek innovative methods for growth hacking to drive organic user acquisition
  • Identify and implement strategies to increase user acquisition and retention, leveraging creative and data-driven approaches to achieve sustainable growth
  • Project Management: Take charge of product marketing projects, ensuring their successful execution, from concept to completion, within set timelines and objectives
  • User Funnel Analysis and Conversion Optimization: Analyze the user funnel to identify bottlenecks and areas for improvement, with a primary focus on enhancing conversions at each stage. Implement strategies to optimize the user journey and increase conversion rates
  • In-App Communication Channels: Develop and implement novel channels of communication within the app to engage and inform users, fostering a seamless and enriched user experience
  • Customer Journey Mapping (CJM): Conduct in-depth CJM researches to gain a comprehensive understanding of the user experience, enabling the creation of more targeted and effective marketing strategies and product improvements

Qualifications

  • Experience: 5+ years of experience in product marketing, preferably in the technology or software industry
  • Advanced English
  • Product Knowledge: A solid understanding of the product development process and the ability to translate technical features into customer benefits
  • Market Expertise: Proven experience in market research, competitor analysis, and market segmentation
  • Project Management: Strong organizational and project management skills to handle multiple projects and deadlines simultaneously

Preferred Qualifications

  • Strategic Thinker: Strong strategic thinking and analytical skills to develop effective marketing strategies
  • Communication Skills: Excellent written and verbal communication skills with the ability to create compelling content and present ideas clearly
  • Customer Focus: A customer-centric mindset with the ability to listen to customer feedback and translate it into actionable product and marketing improvements
  • Tech-savvy: Familiarity with marketing automation tools, data analytics, and CRM software is a plus
  • Team Player: Collaborative and able to work effectively with cross-functional teams to achieve common goals

Conditions & Benefits

  • Stable salary, official registration, health insurance
  • Hybrid work
  • Unlimited opportunities for professional and career growth, regular external and internal training
  • Partially or fully paid additional training courses
  • The opportunity to become part of an international team of professionals and just good people who together create one of the coolest success stories in the global IT industry

Apply now