Senior Product Marketing Manager
inDriver
Marketing & Communications, Product
Almaty, Kazakhstan
Posted on Monday, October 23, 2023
Senior Product Marketing Manager
Kazakhstan, Almaty
- Hybrid
- Full-time
- Senior
Senior Product Marketing Manager will lead complex and long-term projects aimed at the growth of product and marketing indicators of business growth
Tasks and duties are to:
- Growth Hacking and Organic User Acquisition: Actively seek innovative methods for growth hacking to drive organic user acquisition
- Identify and implement strategies to increase user acquisition and retention, leveraging creative and data-driven approaches to achieve sustainable growth
- Project Management: Take charge of product marketing projects, ensuring their successful execution, from concept to completion, within set timelines and objectives
- User Funnel Analysis and Conversion Optimization: Analyze the user funnel to identify bottlenecks and areas for improvement, with a primary focus on enhancing conversions at each stage. Implement strategies to optimize the user journey and increase conversion rates
- In-App Communication Channels: Develop and implement novel channels of communication within the app to engage and inform users, fostering a seamless and enriched user experience
- Customer Journey Mapping (CJM): Conduct in-depth CJM researches to gain a comprehensive understanding of the user experience, enabling the creation of more targeted and effective marketing strategies and product improvements
You will be a good fit for our team if you:
- Experience: 5+ years of experience in product marketing, preferably in the technology or software industry
- Advanced English
- Product Knowledge: A solid understanding of the product development process and the ability to translate technical features into customer benefits
- Market Expertise: Proven experience in market research, competitor analysis, and market segmentation
- Project Management: Strong organizational and project management skills to handle multiple projects and deadlines simultaneously
Nice to have:
- Strategic Thinker: Strong strategic thinking and analytical skills to develop effective marketing strategies
- Communication Skills: Excellent written and verbal communication skills with the ability to create compelling content and present ideas clearly
- Customer Focus: A customer-centric mindset with the ability to listen to customer feedback and translate it into actionable product and marketing improvements
- Tech-savvy: Familiarity with marketing automation tools, data analytics, and CRM software is a plus
- Team Player: Collaborative and able to work effectively with cross-functional teams to achieve common goals
What do we offer:
- Stable salary, official registration, health insurance
- Hybrid work
- Unlimited opportunities for professional and career growth, regular external and internal training
- Partially or fully paid additional training courses
- The opportunity to become part of an international team of professionals and just good people who together create one of the coolest success stories in the global IT industry