Senior Marketing Data Analyst (CRM domain)
inDriver
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Limassol, Cyprus
Posted on Sep 5, 2023
Cyprus, Limassol
Hybrid
Full-time
Senior
We are currently looking for a Senior Marketing Data Analyst to join our Marketing Analytics team, which is responsible for data collection and conducting researches to support marketing strategies.
Tasks and duties are to:
- Utilize large and complex datasets to derive actionable business insights and drive marketing strategies
- Develop and maintain dashboards, visualizations, and reports to track key marketing metrics
- Leverage statistical analysis techniques to identify trends, correlations, and patterns in marketing data
- Collaborate with the marketing team to design, execute, and measure A/B and multivariate tests
- Partner with cross-functional teams to understand their data needs and provide appropriate solutions
- Predict future marketing trends and consumer behavior through machine learning models and algorithms
- Communicate findings and recommendations clearly to non-technical stakeholders, influencing marketing decisions
- Ensure data accuracy, completeness, and compliance with company data governance policies
- Stay current with the latest industry trends and advancements in marketing analytics
You will be a good fit for our team if you:
- Bachelor's degree in Mathematics, Statistics, Economics, Computer Science, or a related field
- A minimum of 5 years of experience in marketing analytics or a similar role
- Strong experience with SQL and Python (or R) for data manipulation, analysis, and modeling
- Proficiency with data visualization tools like Tableau or Power BI
- Knowledge of statistical analysis, regression modeling, machine learning, A/B testing, and data-driven decision-making
- Excellent verbal and written communication skills
- The ability to translate complex data into actionable strategies and techniques to drive marketing efforts
Optional:
- Familiarity with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot)
- Familiarity with machine learning algorithms and predictive modeling
Apply now
This job is no longer accepting applications
See open jobs at inDriver.See open jobs similar to "Senior Marketing Data Analyst (CRM domain)" General Catalyst.