Middle Marketing Data Analyst
inDriver
Marketing & Communications, IT, Data Science
Limassol, Cyprus
Posted on Tuesday, September 5, 2023
Cyprus, Limassol
Hybrid
Full-time
Middle
We are currently looking for a Middle Marketing Data Analyst to join our Marketing Analytics team, which is responsible for data collection and conducting researches to support marketing strategies.
Tasks and duties are to:
- Extract, manipulate, and analyze marketing data to generate insights and support marketing strategies
- Assist in developing and maintaining dashboards, visualizations, and reports to track key marketing metrics
- Use statistical analysis techniques to identify trends, correlations, and patterns in marketing data
- Collaborate with the marketing team to design, execute, and measure A/B tests
- Assist senior analysts in collaborating with cross-functional teams to understand their data needs and provide appropriate solutions
- Present findings and recommendations to team members and stakeholders
- Ensure data accuracy, completeness, and compliance with company data governance policies
- Keep up with the latest industry trends and advancements in marketing analytics
You will be a good fit for our team if you:
- Bachelor's degree in Mathematics, Statistics, Economics, Computer Science, or a related field
- A minimum of 2 years of experience in marketing analytics or a similar role
- Experience with SQL and Python (or R) for data manipulation and analysis
- Familiarity with data visualization tools like Tableau or Power BI
- Basic knowledge of statistical analysis, regression modeling, and data-driven decision making
- Good verbal and written communication skills
- The ability to translate data into actionable strategies and techniques to drive marketing efforts
Optional:
- Familiarity with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot)
- Familiarity with machine learning algorithms and predictive modeling