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Head of Brand & Safety Development



Limassol, Cyprus
Posted on Tuesday, September 5, 2023

Head of Brand & Safety Development

Cyprus, Limassol

  • Hybrid
  • Full-time
  • Head

We are currently looking for a Head of Brand & Safety Development to join our Brand communications team, who will be in charge of safety awareness and purpose-driven communication strategy in all countries of inDrive presence!


  • Develop strategy for driving safety awareness in all countries of inDrive presence
  • Development of content strategy for activating safety perception in paid, owned and earned channels
  • Budgeting and planning with GTMs and regions of safety awareness campaigns
  • Executing safety communication across all channels
  • Research and insights of the safety perception drivers. Liaison with product, PR and business development teams on driving safety awareness in key regions
  • Development and execution of purpose-driven communication strategy for the inDrive brand
  • Communication planning and execution of purpose driven projects and communication in all countries of inDrive presence
  • Budgeting and planning with GTMs purpose-driven communication in their regions
  • Development of Purpose driven communications for owned channels & cross-coordination with SMM, Special Projects, Influencers and CRM teams
  • Integration of Purpose and Safety communication into the inDrive website


  • 5+ years of Experience in brand management. Ideally both in FMCG and Digital/Content-brands
  • Defining brand positioning and executing it in offline and digital. As well as in owned media
  • Working with internal or external production, creative and SMM agencies or teams
  • Fluent English
  • Working and managing with cross-functional (matrix) teams
  • Project management experience of complex projects (involving multiple stakeholders and cross-regional or multi-media)
  • Working with content creation or content development
  • Ability to work with data and insights from research – setting the briefs for research & analytics, gathering insights from research, crating action plans based on data, analytics and research.

Preferred Qualifications

  • Knowing agile marketing frameworks
  • Multi-national experience (working with international brands or brands for different markets)

Conditions & Benefits

  • Stable salary, official registration, health insurance
  • Hybrid work
  • Unlimited opportunities for professional and career growth, regular external and internal training
  • Partially or fully paid additional training courses
  • The opportunity to become part of an international team of professionals and just good people who together create one of the coolest success stories in the global IT industry

Apply now