Head of Brand & Safety Development
inDriver
Limassol, Cyprus
Posted on Tuesday, September 5, 2023
Cyprus, Limassol
Hybrid
Full-time
Head
We are currently looking for a Head of Brand & Safety Development to join our Brand communications team, who will be in charge of safety awareness and purpose-driven communication strategy in all countries of inDrive presence!
Tasks and duties are to:
- Develop strategy for driving safety awareness in all countries of inDrive presence
- Development of content strategy for activating safety perception in paid, owned and earned channels
- Budgeting and planning with GTMs and regions of safety awareness campaigns
- Executing safety communication across all channels
- Research and insights of the safety perception drivers. Liaison with product, PR and business development teams on driving safety awareness in key regions
- Development and execution of purpose-driven communication strategy for the inDrive brand
- Communication planning and execution of purpose driven projects and communication in all countries of inDrive presence
- Budgeting and planning with GTMs purpose-driven communication in their regions
- Development of Purpose driven communications for owned channels & cross-coordination with SMM, Special Projects, Influencers and CRM teams
- Integration of Purpose and Safety communication into the inDrive website
You will be a good fit for our team if you:
- 5+ years of Experience in brand management. Ideally both in FMCG and Digital/Content-brands
- Defining brand positioning and executing it in offline and digital. As well as in owned media
- Working with internal or external production, creative and SMM agencies or teams
- Fluent English
- Working and managing with cross-functional (matrix) teams
- Project management experience of complex projects (involving multiple stakeholders and cross-regional or multi-media)
- Working with content creation or content development
- Ability to work with data and insights from research – setting the briefs for research & analytics, gathering insights from research, crating action plans based on data, analytics and research.
Would be an asset:
- Knowing agile marketing frameworks
- Multi-national experience (working with international brands or brands for different markets)
What do we offer:
- Stable salary, official registration, health insurance
- Hybrid work
- Unlimited opportunities for professional and career growth, regular external and internal training
- Partially or fully paid additional training courses
- The opportunity to become part of an international team of professionals and just good people who together create one of the coolest success stories in the global IT industry