Marketing Lead SEA
inDrive
Marketing & Communications
Posted on Jun 6, 2026
We are seeking an experienced and dynamic Marketing Lead to take ownership of our marketing strategy and execution in the high-growth SEA region (our focused countries: Indonesia, Philippines, Malaysia, Thailand). This is a critical leadership role in APAC region that requires a strategic mindset, deep local market expertise, and a proven track record in driving user acquisition and retention in competitive digital sectors.
- Department
- Corporate Marketing
- Employment Type
- Full Time
- Location
- Malaysia
- Address
- Kuala Lumpur, Federal Territory of Kuala Lumpur
- Workplace type
- Hybrid
Responsibilities
- Strategy Development: Formulate, own, and drive the comprehensive marketing strategy for Ride-hailing business in focused countries to achieve ambitious growth and brand objectives.
- Project Management & Execution: Lead and manage all marketing projects and campaigns within focused countries, ensuring timely and effective execution across all channels.
- Cross-Functional Coordination: Coordinate a cross-functional team operating within a matrix structure, effectively aligning local marketing efforts with central business, product, and global marketing teams.
- Performance Marketing: Oversee and manage digital marketing and media planning efforts with a focus on maximizing ROI, optimizing spend, and delivering measurable results in user acquisition and retention.
- Market Analysis: Monitor and analyze market trends, competitor activities, and consumer behavior to identify new opportunities and refine the marketing mix.
- Budget Management: Manage the local marketing budgets efficiently, allocating resources strategically across different initiatives and channels.
- Stakeholder Communication: Serve as the primary marketing point of contact for the SEA market, providing regular reports and updates to C-Level.
Qualifications
- Proven Leadership: Significant experience (5+ years) in a senior Marketing Management/Leadership role (Head of Marketing, Marketing Lead).
- Industry Background: Prior experience working in fast-paced, digital-first sectors such as E-commerce, Ride-Hailing, Fintech/Banking, or similar high-growth technology companies.
- Digital Marketing Mastery: Deep expertise in Digital Marketing.
- Media Planning: Strong knowledge and practical experience with Media Planning, including managing large-scale media budgets and agency relationships.
- User Lifecycle Management: Demonstrated success in developing and executing strategies focused on User Acquisition and User Retention across the entire customer journey.
- Strategic & Analytical: Highly analytical with the ability to translate complex data into actionable marketing strategies and forecasts.
- Local Market Knowledge: Understanding of the SEA consumer landscape, media channels, and cultural nuances.
- Communication: Fluent in English and proficient in communicating complex ideas and presenting to senior stakeholders.
Conditions & Benefits
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location
About inDrive
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.
Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.
Ready to ignite your inner drive?
Our Hiring Process
Stage 1:
Applied
Stage 2:
Hiring Manager Interview
Stage 3:
Team Interview
Stage 4:
Second Interview
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