Marketing Lead
inDrive
Marketing & Communications
Posted on Jun 4, 2026
Please submit your resume in English. Otherwise, your application will be dismissed.
As one of the leading ride-hailing companies in the world, inDrive has been redefining mobility since 2013 through innovative technology and bold new business verticals on our journey to becoming a global super app. But we are more than a tech company — we exist to challenge injustice and create fairer opportunities for millions of people worldwide. Every role here drives meaningful impact, empowering communities and shaping the future of mobility and beyond. Join us to build, grow, and make a real difference — at scale.
We are seeking a highly motivated Marketing Lead to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Central America.
As one of the leading ride-hailing companies in the world, inDrive has been redefining mobility since 2013 through innovative technology and bold new business verticals on our journey to becoming a global super app. But we are more than a tech company — we exist to challenge injustice and create fairer opportunities for millions of people worldwide. Every role here drives meaningful impact, empowering communities and shaping the future of mobility and beyond. Join us to build, grow, and make a real difference — at scale.
We are seeking a highly motivated Marketing Lead to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Central America.
- Department
- Corporate Marketing
- Employment Type
- Full Time
- Location
- Guatemala
- Workplace type
- Fully remote
What you will do:
- Hold responsibility for Passengers Acquisition and Retention KPIs
- Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
- Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix
- Hold country marketing budget processes
- Generate hypotheses and execute tests to drive growth hacking initiatives
- Lead Brand positioning in line with local insights and global brand guidelines
- Oversee the creation of effective and culturally relevant creatives for all marketing channels
- Identify and nurture partnerships that align with marketing objectives
- Perform market and audience research
What we expect from you:
- 5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
- Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills
- Experience working with a mobile product, preferably ride-hailing or similar tech industry
- Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
- Hands-on project management experience, including agency management and direct involvement in tasks when needed
- Ability to develop market insights and marketing strategy and analyze campaign effectiveness
- Strong data and analytical skills
- English and Spanish on a fluent level
Benefits
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location
About inDrive
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.
Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.
Ready to ignite your inner drive?
Our Hiring Process
Stage 1:
CV Review
Stage 2:
Applied
Stage 3:
Talent Acquisition Interview
Stage 4:
Hiring Manager Interview
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