Country Marketing Lead Mexico
inDrive
Marketing & Communications
Posted on Jun 4, 2026
We are seeking a highly motivated Marketing Lead to join our dynamic team at inDrive. You will play a pivotal role in shaping our brand's presence and growing our business in Mexico.
- Department
- Corporate Marketing
- Employment Type
- Full Time
- Location
- Mexico
- Address
- Mexico City, Mexico City (CDMX)
- Workplace type
- Hybrid
What you will do:
- Hold responsibility for Passengers Acquisition and Retention KPIs
- Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
- Drive Annual Marketing plan of the country, analyzing digital performance, media, and car branding strategies to optimize marketing mix
- Hold country marketing budget processes
- Generate hypotheses and execute tests to drive growth hacking initiatives
- Lead Brand positioning in line with local insights and global brand guidelines
- Oversee the creation of effective and culturally relevant creatives for all marketing channels
- Identify and nurture partnerships that align with marketing objectives
- Perform market and audience research
What we expect from you:
- 5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
- Experience in leading multi-cultural teams, preferably in a matrix structure with influence by leadership skills
- Experience working with a mobile product, preferably in the ride-hailing or similar tech industry
- Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
- Hands-on project management experience, including agency management and direct involvement in tasks when needed
- Ability to develop market insights and marketing strategy, and analyze campaign effectiveness
- Strong data and analytical skills
- English and Spanish on a fluent level
Job Benefits:
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Please note: final benefits may vary by location — country-specific benefits will be added to the offers later.
About inDrive
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.
Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.
Ready to ignite your inner drive?
Our Hiring Process
Stage 1:
Applied
Stage 2:
Talent Acquisition Interview
Stage 3:
English Proficiency Test
Stage 4:
Test Case
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