Digital Team Leader LATAM
inDrive
We are looking for a Digital Team Lead to drive user acquisition and performance marketing across LATAM markets. This role is responsible for managing a team of UA managers, scaling paid channels, improving efficiency (CAC / ROI), and ensuring sustainable growth of new users across multiple verticals.
The ideal candidate combines strong hands-on performance expertise with team leadership and strategic thinking, and is comfortable operating in a fast-paced, data-driven environment.
- Department
- Corporate Marketing
- Employment Type
- Full Time
- Location
- Peru
- Address
- Lima, Lima Province
- Workplace type
- Hybrid
Key Responsibilities
- Own and drive user acquisition strategy across LATAM.
- Manage and scale key channels: Google, Meta, TikTok, ASA, DSPs.
- Optimize campaigns towards CAC, LTV, and downstream quality metrics (e.g. 4th ride / retention).
- Continuously test new channels, creatives, and optimization approaches.
- Identify and unlock new growth opportunities across markets.
- Lead and develop a team of UA Managers (Junior → Senior).
- Set clear goals, KPIs, and development plans for the team.
- Own budget allocation across countries and channels
- Make data-driven decisions on scaling, reducing, or reallocating spend.
Skills, Knowledge & Expertise
- 5+ years in performance marketing / user acquisition.
- Experience managing paid media budgets (6–7 digits monthly).
- Experience leading a team (or strong readiness to step into leadership).
- Experience with Google Ads (UAC / App campaigns), Meta Ads, TikTok Ads, Attribution tools (e.g. Appsflyer).
- Strong analytical skills (Excel / Google Sheets, SQL is a plus).
Job Benefits
- Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company
- Hybrid work
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