Senior Consumer Research Manager
inDrive
- Department
- Market&Customer Experience Research
- Employment Type
- Full Time
- Location
- Peru
- Address
- Lima, Lima Province
- Workplace type
- Hybrid
Key Responsibilities
- Brand & Health Tracking: track inDrive’s performance against competitors globally.
- Strategic Growth Insights: Conduct deep-dive studies into consumer behavior, motivations, and barriers to entry in key markets.
- End-to-End Project Management: Manage the full lifecycle of research—from defining objectives and selecting methodologies (Qual/Quant) to final presentation.
- Agency Partnership: Source and manage external research vendors, ensuring high-quality methodology and actionable reporting while optimizing the research budget.
- Stakeholder Influence: Act as a strategic partner to the Marketing and Brand Team, and Regional Managers, turning data into "human stories" that drive business decisions.
Skills, Knowledge & Expertise
- Proven Expertise: 8+ years in a Consumer Insights or Market Research role (ideally on both agency and the client side in a global tech environment).
- Methodological Depth: Expert knowledge of U&A studies, segmentation, creative testing, and brand tracking.
- Storytelling: A unique ability to look at a spreadsheet and see a narrative. You don't just report "what" happened, but "why" and "what’s next."
- Global Mindset: Experience working across diverse cultural contexts and managing multi-country research projects.
- Proficient in research platforms (e.g., QuestionPro, SurveyMonkey)
- Proficient in Excel and PowerPoint
- Proficient in using data visualization tools (e.g. Tableau) and desired: making dashboards from scratch
- Proficient in using statistical packages (SPSS, R, or similar).
- Desired but not mandatory: experience using Google Suite, Slack, and Miro.
- Language: speaker and professional fluency in English.
Job Benefits
- Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company
- Hybrid work
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