Senior Product Analyst — Ads Platform
inDrive
Product, IT
Poland
- Department
- Technology
- Employment Type
- Full Time
- Location
- Cyprus
- Address
- Limassol, Limassol
- Workplace type
- Hybrid
Key Responsibilities
- Own end-to-end ads performance and revenue strategy: monitor core metrics (eCPM, Fill Rate, CTR, ARPU), forecast budgets, validate targets, and drive financial planning for the ads business
- Lead executive-level reporting and insights (e.g., MBRs), translating complex data into clear narratives and actionable recommendations for senior stakeholders
- Drive revenue growth by identifying, sizing, and prioritizing high-impact monetization opportunities across ad placements, formats, targeting, and mediation strategies
- Establish and monitor guardrails to ensure advertising contributes positively to core business metrics; lead incident response for revenue drops, anomalies, and traffic quality issues
- Co-pilot product and monetization strategy in close partnership with Product, Marketing, and AdTech teams, including experimentation (A/B testing), asset prioritization, and roadmap validation
- Own data foundations: define metrics hierarchy, build scalable dashboards and self-serve BI tools, and partner with engineering on data architecture, logging, and user segmentation (CDP) to enable advanced targeting and personalization
Skills, Knowledge and Expertise
- 5+ years in data analytics or product analytics
- Strong analytical mindset with a balance between business impact and resource efficiency
- Proficiency in Python, SQL, and BI tools (e.g., Tableau, Redash)
- Solid mathematical background, including statistics, optimization, and causal inference
- Experience in analyzing large datasets and designing data marts for product needs
- English: Professional Working Proficiency
Conditions
- Stable salary, official employment
- Health insurance
- Hybrid work mode and flexible schedule
- Access to professional counseling services, including psychological, financial, and legal support
- Discount club membership
- Diverse internal training programs
- Partially or fully paid additional training courses
- All necessary work equipment
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