SMM specialist
inDrive
London, UK
Posted on Apr 23, 2026
Join us as a SMM Specialist to drive engaging storytelling and impactful campaigns across our key social platforms. In this role, you will oversee content production, influencer collaborations, and campaign execution, while managing student contributors and ensuring consistent brand messaging. Using analytics and performance data, you’ll continuously refine content approaches to strengthen brand visibility and audience engagement.
- Department
- Impact
- Employment Type
- Part Time
- Location
- Kazakhstan
- Address
- Almaty, Almaty Special District
- Workplace type
- Hybrid
Key Responsibilities
Content and strategy:
- Development and implementation of content strategies for Instagram, Telegram, TikTok, YouTube.
- Maintaining a content plan and editorial calendar.
- Adapting complex academic information into understandable and engaging content.
- Ensuring compliance with tone of voice and brand guides.
SMM and operational work:
- Creating, planning, and publishing content.
- Managing announcements, campaigns, and events (including pre-launch activities).
- Launching UGC campaigns and working with information guides.
- Creating basic visuals (Figma/Canva).
Production:
- Video production coordination (outsourcing)
- Preparation of briefings and scripts (together with a copywriter)
- Quality control and approval of materials
- Maintaining a media bank
PR and partnerships:
- Working with influencers and collaborations.
- Interaction with the PR team (including InDrive).
- Quality control of external content.
Working with students:
- Coordination of student contributors
- Setting goals and content quality control
Analytics:
- Content Effectiveness Analysis.
- Working with Looker Studio / embedded Analytics.
- Data-driven strategy optimization.
Skills, Knowledge and Expertise
- Higher education (marketing, communications, journalism, digital or related fields).
- 2-4 years of experience in SMM / content marketing / digital.
- Excellent understanding of Instagram, TikTok, Telegram, YouTube.
- Content planning and editorial calendar management skills.
- Basic Design skills (Figma or Canva).
- Experience in video production coordination.
- Analytical skills (Looker Studio, GA or similar).
- Copywriting in Russian and English.
- Understanding Funnels, UGC, and Infowires.
That would be a plus:
- Experience in education / EdTech
- Knowledge of the Kazakh language
Benefits
- Work format: office / hybrid (Almaty)
- Competitive salary (discussed at the end of the interview)
- Voluntary medical insurance (VMI)
- Annual paid leave — 28 calendar days
- Working on an evolving educational project with an international team
- The opportunity to influence the development of the university's brand from the launch stage
- Participation in the creation of a strong digital brand in the field of education
- Professional development and growth in marketing and communications
- A friendly and open team
About inDrive
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.
Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.
Ready to ignite your inner drive?
Our Hiring Process
Stage 1:
Applied
Stage 2:
Talent Acquisition Interview
Stage 3:
Hiring Manager Interview
Stage 4:
Offer
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