Senior Head of Marketing
inDrive
Marketing & Communications
Posted on Apr 23, 2026
We are looking for a highly driven Senior Head of Marketing to lead our growth and brand strategy across Mexico, Brazil, Chile and Central America. This role is critical in shaping how inDrive scales, connects with users, and strengthens its position as a fair and people-first mobility platform.
- Department
- Corporate Marketing
- Employment Type
- Full Time
- Location
- Mexico
- Address
- Mexico City, Mexico City (CDMX)
- Workplace type
- Hybrid
Key Responsibilities
- Own and drive the end-to-end marketing strategy across the Region, focusing on Passenger Acquisition, Retention, and Brand Growth
- Translate business goals into integrated, full-funnel marketing plans, combining performance, brand, offline channels, and partnerships
- Drive customer-centric growth, deeply understanding user behavior, needs, and regional nuances across markets
- Lead the development of strong local brand positioning, ensuring consistency while allowing for cultural relevance
- Lead efficient allocation and optimization of marketing investments, ensuring measurable impact on key business metrics
- Build, lead, and inspire a high-performing, matrix-structured team across multiple markets
- Collaborate closely with cross-functional leaders (Product, Operations, Analytics, PR, etc.) to deliver scalable and impactful initiatives
- Continuously improve marketing effectiveness, leveraging experimentation, insights, and innovation
- Mentor and develop senior marketing leaders, fostering a strong leadership bench across the region
Skills, Knowledge & Expertise
- 8+ years in digital consumer marketing, including 4–5 years in senior leadership roles
- Proven track record of building and scaling marketing teams, ideally in multicultural and matrix environments
- Strong experience with mobile-first products, preferably in ride-hailing, marketplaces, or high-growth tech companies
- Demonstrated success in developing and executing large-scale marketing strategies with clear business impact
- Strong leadership and stakeholder management skills, with the ability to influence senior executives
- Hands-on experience managing large marketing budgets with a focus on ROI and efficiency
- Highly data-driven, with the ability to turn insights into actionable strategies
- Fluency in English and Spanish
Job Benefits
- A key leadership role in a fast-growing, global tech company redefining ride-hailing
- A collaborative and entrepreneurial environment where ideas are valued and ownership is encouraged
- The opportunity to shape the future of mobility and make a real impact
- Continuous growth through challenging, high-impact work
- Competitive compensation
- Clear path for career progression and leadership growth
About inDrive
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.
Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.
Ready to ignite your inner drive?
Our Hiring Process
Stage 1:
Applied
Stage 2:
Test Case
Stage 3:
Hiring Manager Interview
Stage 4:
Second Interview
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