Regional Content Marketing Manager
inDrive
Marketing & Communications
Posted on Apr 23, 2026
The Regional Content Marketing Manager is responsible for leading and evolving the content strategy in Brazil, ensuring strong brand positioning, cultural relevance, and business impact across all owned and paid channels.
This role sits at the intersection of brand, performance, and social, driving integrated campaigns that leverage content, creators, and platforms to deliver awareness, engagement, and growth. The position also plays a key role in connecting global guidelines with local execution, ensuring consistency while adapting to regional insights.
- Department
- Corporate Marketing
- Employment Type
- Full Time
- Location
- Brazil (Sao Paulo)
- Address
- Sao Paulo, Sao Paulo
- Workplace type
- Hybrid
Key Responsibilities
- Define and lead the content strategy for Brazil, aligned with global brand positioning and local business prioritiesPlan and execute 360° campaigns across social media, influencer marketing, and other content channels
- Manage and orchestrate agencies (creative, social, influencer) ensuring high-quality delivery and strategic alignment
- Lead influencer and creator strategy, including selection, briefing, and performance tracking
- Oversee content planning and publishing across all brand channels (organic and paid)
- Ensure consistency in brand voice, tone, and messaging across all touchpoints
- Analyze campaign and channel performance, extracting insights and driving continuous optimization
- Partner with cross-functional teams (Media, CRM, Product, PR) to ensure integrated marketing execution
- Own and manage the brand’s presence and communication strategy on Reclame Aqui
- Monitor market trends, cultural moments, and competitors to identify opportunities and improve relevance
- Manage budget allocation for content and influencer initiatives, ensuring efficiency and ROI
Skills, Knowledge & Expertise
- Strong strategic thinking with the ability to connect brand, content, and business objectivesProven experience in content strategy, social media, and influencer marketing
- Deep understanding of digital platforms, formats, and trends (especially short-form and creator-led content)
- Experience managing agencies and leading cross-functional projects in a fast-paced environment
- Data-driven mindset with the ability to translate performance metrics into actionable insights
- Solid understanding of brand building, storytelling, and audience engagement strategies
- Experience working with UGC (User Generated Content) strategies, including sourcing, curation, and scaling authentic content
- Familiarity with AI tools applied to content creation, optimization, social listening, and performance analysis
- Strong project management and organizational skills, with attention to detail and deadlines
- Excellent communication and stakeholder management skills
- Ability to balance global guidelines with local market needs and cultural nuances
- Experience in reputation management and customer-facing platforms (e.g., Reclame Aqui) is a plus
Job Benefits
- Competitive compensation package including comprehensive medical, dental and life insurance coverage
- Meal allowance
- Enjoy a collaborative and supportive work environment where new ideas and perspectives are encouraged and valued
- Have the opportunity to make a significant impact on the company and the industry as a whole
- Partially or fully paid additional training courses, including English classes, and regular external and internal training
About inDrive
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.
Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.
Ready to ignite your inner drive?
Our Hiring Process
Stage 1:
Applied
Stage 2:
Talent Acquisition Interview
Stage 3:
Test Case
Stage 4:
Hiring Manager Interview
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