• Own product positioning and value propositions for card payments (fully cashless), local cashless methods (QR, bank transfers, prepaid, etc.), user and driver wallets (balances, top-ups, promised payments, payment links)
• Translate complex fintech products into clear, simple, and actionable messaging for users
• Design education and activation flows that communicate what the product is, when and why to use it, and key benefits for both users and drivers

CRM & Lifecycle Ownership

• Define and lead CRM strategies across the full user lifecycle:
• Manage multi-channel communications, including push notifications, In-app banners, WhatsApp, and other messaging channels
• Work closely with Bloomreach to build segmentation strategies, develop dynamic content, and implement triggered communication flows

Data, Events & Analytics

• Own the definition and quality of product and CRM events to support segmentation, reporting, experimentation, and machine learning use cases (e.g., eligibility, next-best-action, intent prediction)
• Partner with analytics teams to track adoption and conversion to cashless, repeat usage, retention, and contribution margin impact
• Drive A/B testing and continuous experimentation for fintech communications and incentives

Cross-Functional Leadership

• Act as a key bridge between Product (Fintech / Payments / Wallet), Engineering, Analytics & Data Science and Local Marketing teams
• Support product rollouts across multiple markets, adapting to different payment ecosystems

Experience

• 4–7+ years in Product Marketing, CRM, Growth, or Lifecycle Marketing
• Strong experience in fintech, payments, wallets, or other financial products
• Hands-on CRM expertise (Bloomreach experience is a strong plus)
• Proven track record of driving product adoption through CRM initiatives

Skills

• Strong analytical mindset; experienced with funnels, cohorts, uplift analysis, and retention metrics
• Proficient in working with events, data schemas, and dashboards
• Excellent communication skills; able to simplify complex product concepts for users and stakeholders
• Experience designing and running experiments, iterating based on data insights
• Comfortable collaborating across markets and cross-functional teams

Nice to Have

• Experience with driver or marketplace platforms
• Exposure to ML-driven CRM or personalization systems
• Experience scaling fintech products in emerging markets

Success Metrics

• Growth in cashless payments and wallet adoption
• Increased repeat usage and payment frequency
• Improved retention for users and drivers using fintech products
• Measurable uplift from CRM initiatives and sustainable contribution margins
• Quality, scalability, and effectiveness of CRM and product marketing frameworks

• Stable salary, official employment
• Hybrid work mode and flexible schedule
• Relocation package offered for candidates moving to Cyprus
• Access to professional counseling services including psychological, financial, and legal support
• Discount club membership
• Diverse internal training programs
• Partially or fully paid additional training courses
• All necessary work equipment