Head of Regional Marketing APAC
inDrive
Marketing & Communications
Posted on Apr 23, 2026
We are looking for a strategic and results-oriented Head of Regional Marketing to lead our marketing function during a period of rapid expansion. Over the next three years, we have set ambitious goals to significantly scale our presence and market share across the APAC region.
This role requires a seasoned leader with extensive experience in developing and executing comprehensive marketing strategies within dynamic, high-growth environments. You will be responsible for the regional P&L from a marketing perspective, taking full ownership of our brand and business metrics growth in some of the world’s most competitive markets.
Please note: This role is based in Kuala Lumpur, Malaysia, and will require relocation.
Please note: This role is based in Kuala Lumpur, Malaysia, and will require relocation.
- Department
- Corporate Marketing
- Employment Type
- Full Time
- Location
- Indonesia
- Address
- Jakarta, Special Capital Region of Jakarta
- Workplace type
- Hybrid
Key Responsibilities
- Regional Strategy: Develop and execute a regional marketing strategy aligned with global business objectives to drive key performance metrics and strengthen brand positioning across APAC
- Revenue & Growth: Drive revenue growth by maximizing both acquisition and retention, while improving marketing investment efficiency
- Cross-Functional Alignment: Partner closely with Product, Marketplace, Driver Operations, Business Development, and Analytics teams to align marketing initiatives with overall marketplace performance
- Agency & Partner Management: Work with internal teams and external partners (including creative, media, and influencer marketing agencies, as well as strategic partners) to execute high-impact marketing initiatives
- Stakeholder Management: Regularly communicate marketing performance, strategic priorities, and growth opportunities to regional and global leadership, including C-level executives
- Regional Scope: Indonesia, Philippines, Malaysia, Nepal, Bangladesh, Thailand, India and new launches within the APAC region
Skills, Knowledge & Expertise
- Proven Leadership: 10+ years of experience in digital consumer marketing, with at least 5+ years in senior leadership roles (Marketing Director, Head of Marketing) in global or high-growth technology companies
- Industry Background: Strong experience working with mobile-first products, preferably within E-commerce, Ride-Hailing, Fintech/Banking, or similar high-growth sectors
- Ecosystem Expertise: Experience with ecosystem-based marketing and cross-sell optimization in a multi-product environment is a significant advantage
- Market Context: Deep understanding of the APAC media landscape and consumer behavior
- Performance: Proven ability to develop and execute large-scale marketing strategies that drive measurable business results
- Strategic & Analytical: Highly analytical mindset with the ability to translate complex data into actionable strategies, financial forecasts, and growth models
- Communication: Fluent in English with the ability to communicate complex ideas and present effectively to senior stakeholders
Job Benefits
- Hybrid work mode and flexible schedule
- Access to professional counselling services, including psychological, financial, and legal support
- Diverse internal training programs
- Partially or fully paid additional training courses
- All necessary work equipment
About inDrive
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.
Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.
Ready to ignite your inner drive?
Our Hiring Process
Stage 1:
Applied
Stage 2:
Test Case
Stage 3:
Hiring Manager Interview
Stage 4:
Team Interview
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