Drivers Marketing Manager
inDrive
Marketing & Communications
Posted on Apr 23, 2026
We are looking for an energetic, execution-oriented Driver Marketing Manager to join our LATAM team. You will be the "boots on the ground" for our driver growth initiatives. Your mission is to implement localized marketing campaigns that attract, engage, and retain drivers across our key markets in Latam. This is a perfect role for a rising marketer who loves data, culture, and fast-paced execution.
- Department
- Global Marketing
- Employment Type
- Full Time
- Location
- Mexico
- Address
- Mexico City, Mexico City (CDMX)
- Workplace type
- Hybrid
Key Responsibilities
- Campaign Execution: Implement and monitor driver marketing campaigns across the LATAM region, ensuring they align with the overall regional strategy.
- Metric Monitoring: Track and report on key performance indicators (KPIs) such as new driver acquisition (CAC), active driver rates, and retention.
- Channel Management: Support the execution of omni-channel communications, including CRM (Push/SMS), social media, and local driver communities.
- On-the-Ground Coordination: Manage the logistics of local offline activations and driver events, ensuring high-quality execution and brand consistency.
- Stakeholder Support: Act as a bridge between local teams and HQ, helping to adapt global guidelines into "LatAm-ready" content.
- Market Research: Conduct surveys, focus groups (cus-dev), and competitor analysis to keep our value proposition sharp and relevant.
- Supplier Coordination: Assist in sourcing and managing local vendors (print shops, event agencies, etc.) to ensure cost-efficiency and quality.
Skills, Knowledge and Expertise
- 3-4 years of experience in marketing.
- Solid understanding of digital marketing basics, brand-building, and the ability to use CRM/Analytics tools.
- Organized and detail-oriented; able to manage multiple "moving parts" across different time zones.
- Conversacional level of english (B2-C1)
- Local Expertise: A deep "feel" for Latin American cultural nuances and driver behavior.
- Comfortable working with Excel/Google Sheets to pull data and find the "story" behind the numbers.
Conditions & Benefits
- Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company
- Hybrid work
About inDrive
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.
Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.
Ready to ignite your inner drive?
Our Hiring Process
Stage 1:
Applied
Stage 2:
Talent Acquisition Interview
Stage 3:
Hiring Manager Interview
Stage 4:
Team Interview
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