Drivers Marketing Lead LATAM
inDrive
Marketing & Communications
Posted on Mar 27, 2026
As one of the leading ride-hailing companies in the world, inDrive has been redefining mobility since 2013 through innovative technology and bold new business verticals on our journey to becoming a global super app. But we are more than a tech company — we exist to challenge injustice and create fairer opportunities for millions of people worldwide. Every role here drives meaningful impact, empowering communities and shaping the future of mobility and beyond. Join us to build, grow, and make a real difference — at scale.
Please submit your resume in English. Otherwise, your application will be dismissed.
We are looking for an experienced Drivers Marketing Lead to drive impactful marketing strategies across LatAm. If you have a strong background in brand building, thrive in data-driven environments, and are passionate about creating locally relevant campaigns that connect with drivers, we’d love to hear from you!
Please submit your resume in English. Otherwise, your application will be dismissed.
We are looking for an experienced Drivers Marketing Lead to drive impactful marketing strategies across LatAm. If you have a strong background in brand building, thrive in data-driven environments, and are passionate about creating locally relevant campaigns that connect with drivers, we’d love to hear from you!
- Department
- Corporate Marketing
- Employment Type
- Full Time
- Location
- Colombia
- Address
- Bogotá, Capital District
- Workplace type
- Hybrid
Key Responsibilities
- Expertise in marketing tools and brand-building strategies, demonstrated by 5+ years of experience in marketing.
- Strong project management skills with a proven ability to coordinate cross-functional teams as well as manage multiple stakeholders.
- Proactive mindset with the ability to independently identify opportunities, generate ideas, and propose impactful projects beyond assigned tasks.
- Proven skills in sourcing and negotiating with local suppliers to ensure quality, efficiency, and local relevance.
- Data-driven approach and daily dashboards monitoring habits, with the ability to showcase results through measurable impact on key metrics.
- Deep understanding of LatAm countries local cultural nuances and ability to apply this in driver marketing strategies.
- English proficiency at C1 level or higher.
- Expertise in ride-hailing would be a great advantage.
Skills, Knowledge and Expertise
- Creating & executing Driver Marketing strategy for InDrive ride-hailing app for all countries with inDrive presence in the LatAm region (16+ markets with main focus on Brazil, Mexico, Peru, Colombia, Chile, etc.).
- Focusing on key analytically proven business metrics improvements (number of active drivers, increasing the segment of full-time drivers, new driver acquisition, retention) through Driver Marketing activities.
- Owning and developing omni-channel driver communication stream with both current drivers and potential drivers on the market, including CRM, performance marketing, SMM, driver influencers, rich media, etc.
- Executing driver marketing campaigns on the ground.
- Leading cross-functional collaboration with different HQ teams and local teams on driver marketing.
- Conducting customer development (cus-dev) and research among drivers.
- Bringing local expertise to the HQ Driver strategy.
About inDrive
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.
Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.
Ready to ignite your inner drive?
Our Hiring Process
Stage 1:
Applied
Stage 2:
Team Review
Stage 3:
Talent Acquisition Interview
Stage 4:
Test Case
Not quite right? Register your interest to be notified of any roles that come along that meet your criteria.
