Senior ASO Specialist
inDrive
Posted on Mar 19, 2026
We’re looking for a Senior ASO Specialist to drive our global app growth and improve store visibility across key markets. You’ll shape ASO strategy, run experiments, work closely with regional teams, and use data to unlock meaningful organic performance gains.
- Department
- Corporate Marketing
- Employment Type
- Full Time
- Location
- Kazakhstan
- Address
- Almaty, Almaty Special District
- Workplace type
- Hybrid
Key Responsibilities
- Develop and execute ASO strategy for key countries across the App Store and Google Play
- Optimize metadata and visual assets based on analytics, experimentation, and market insights
- Run and analyze A/B tests (Google Play Experiments, Product Page Optimization)
- Manage app store localizations and coordinate updates with regional marketing teams
- Conduct competitor analysis and keyword research to identify growth opportunities
- Build, maintain, and present regular ASO performance reports
Skills, Knowledge & Expertise
- 3+ years of experience in ASO for global markets
- Proven ability to develop and scale ASO strategy across multiple countries, increasing organic installs and improving conversion rates
- Strong understanding of App Store and Google Play algorithms, ranking factors, and optimization principles
- Hands-on experience with A/B testing, keyword research, creative optimization, and metadata iteration
- Proficiency with ASO tools such as AppTweak, MobileAction, AppFollow, Sensor Tower, or similar
- Data-driven mindset, strong analytical skills, and the ability to translate insights into practical growth actions
Job Benefits
Stable salary, official employment
Hybrid work mode and flexible schedule
Access to professional counseling services including psychological, financial, and legal support
Discount club membership
Diverse internal training programs
Partially or fully paid additional training courses
All necessary work equipment
Hybrid work mode and flexible schedule
Access to professional counseling services including psychological, financial, and legal support
Discount club membership
Diverse internal training programs
Partially or fully paid additional training courses
All necessary work equipment
About inDrive
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.
Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.
Ready to ignite your inner drive?
Our Hiring Process
Stage 1:
Applied
Stage 2:
Talent Acquisition Interview
Stage 3:
Hiring Manager Interview
Stage 4:
Final Interview
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