Global Consumer Communications Manager
inDrive
Marketing & Communications
Milan, Italy
Posted on Mar 19, 2026
We’re looking for a Global Consumer Communications Lead to help us turn data, product updates, and passenger insights into compelling news stories that resonate globally. This is a senior HQ role, where you’ll transform what passengers love (and what frustrates them) into clear, relatable narratives. You’ll create news-driven content packages for our regional teams across APAC, EMEA, and LATAM — making it easy for them to pitch and localize content in their markets. And of course, support inDrive's social and economic impact stories across different countries.
- Department
- Strategic Communications
- Employment Type
- Full Time
- Location
- Cyprus
- Address
- Limassol, Limassol
- Workplace type
- Hybrid
Key Responsibilities
- Lead consumer comms at HQ: Build and own global passenger communications strategy, ensuring riders are at the center of inDrive’s storytelling.
- Turn insights into news: Partner with marketing, analytics, and product teams to identify trends in passenger experience and transform them into newsworthy narratives and angles
- Deliver ready-to-use news content: Provide regional PR teams with press materials, messaging, data-driven stories, and creative formats that are designed for localization and media pick-up
- Create and manage a global content hub: Develop a central “newsroom” library of story angles, key data points, case studies, and visuals that regions can adapt
- Develop consumer-facing campaigns: Launch global initiatives that highlight fairness, inclusion, and real passenger experiences through news stories and campaign formats.
- Bring a consumer lens to every announcement: Ensure narratives are relatable, lifestyle-oriented, and relevant to passengers’ everyday journeys.
- Collaborate cross-functionally: Work with product, marketing, analytics, and regional comms to align global strategy with local execution.
- Mentor and support regional PR teams: Equip them with story packages and help adapt global narratives to local contexts while keeping consistency.
- Identify PR opportunities in cross-teams within the organization [business and marketing projects] to extract maximum relevant information from internal sources and turn complex propositions into simple and easy-to-digest action points for PR.
- Manage business stakeholders and their expectations: you should be ready to roll up your sleeves to convince stakeholders and prioritize comms needs alongside grounding up business expectations.
- Effectively manage internal and external resources, including but not limited to cross-functional team management, budgets, planning, KPIs setting (and their feasibility).
Skills, Knowledge & Expertise
- Solid experience in consumer PR, brand storytelling, or news-driven communications, ideally in mobility, lifestyle, or other consumer-facing industries.
- Skilled at spotting news angles in data, product launches, and consumer insights.
- Excellent storyteller who can turn complex details into simple, media-friendly narratives.
- Hands-on and proactive: you don’t just advise, you create press materials, op-eds, and story packages yourself.
- Comfortable working cross-functionally with marketing, product, and analytics teams.
- Strong conversational English (comfortable in daily international work); Spanish is a plus.
- A team player who enjoys mentoring regional colleagues and building bridges across cultures.
- Analytical yet creative, with a passion for building consumer trust in high-growth environments.
Job Benefits
- Stable salary, official employment
- Hybrid work mode and flexible schedule
- Relocation package offered for candidates moving to Cyprus
- Access to professional counseling services including psychological, financial, and legal support
- Discount club membership
- Diverse internal training programs
- Partially or fully paid additional training courses
- All necessary work equipment
About inDrive
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.
Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.
Ready to ignite your inner drive?
Our Hiring Process
Stage 1:
Applied
Stage 2:
Talent Acquisition Interview
Stage 3:
Hiring Manager Interview
Stage 4:
Final Interview
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