Key Responsibilities

• Own product positioning and value propositions for:

1. Card payments (hard cashless)
2. Local cashless methods (QR, transfers, prepaid, etc.)
3. User and driver wallets (balances, top-ups, promised payments, payment links)

• Translate complex fintech products into simple, actionable user messaging
• Build education and activation flows explaining:

1. what the product is
2. when and why to use it
3. how it benefits users and drivers
4. CRM & lifecycle ownership

• Design and own CRM strategies across the full lifecycle: activation, habit formation, retention, reactivation
• Lead multi-channel communication: push notifications, in-app banners, WhatsApp / messaging channels
• Work with Bloomreach: segmentation, dynamic content, triggered flows

• Own the definition and quality of product & CRM events required for: segmentation, reporting, experimentation, ML use cases (eligibility, next-best-action, intent prediction)
• Partner with analytics to track: adoption and conversion to cashless, repeat usage, retention and contribution margin impact
• Drive A/B testing and experimentation for fintech communications and incentives

• Act as a key connector between: Product (Fintech / Payments / Wallet), Engineering, Analytics & Data Science, Local Marketing teams
• Support market rollouts across multiple countries with different payment ecosystems

Skills, Knowledge & Expertise

• 4–7+ years in Product Marketing, CRM, Growth, or Lifecycle Marketing
• Strong experience with fintech, payments, wallets, or financial products
• Hands-on CRM experience (Bloomreach is a strong plus)
• Proven track record of driving product adoption through CRM

• Strong analytical mindset: comfortable with funnels, cohorts, uplift, retention
• Ability to work with events, data schemas, and dashboards
• Excellent communication skills – able to simplify complex products
• Experience running experiments and iterating based on data
• Comfortable working in cross-market, cross-functional environments

• Experience with driver / marketplace platforms
• Exposure to ML-driven CRM or personalization systems
• Experience scaling fintech products in emerging markets

Job Benefits

• Health insurance with oncology coverage and life insurance included.
• Hybrid work mode and flexible schedule.
• Relocation package offered for candidates from other regions.
• Access to professional counseling service,s including psychological, financial, and legal support.
• Diverse internal training programs.
• Partially or fully paid additional training courses.
• All necessary work equipment.