Key Responsibilities

• Analyze marketing performance across channels such as paid ads CRM, and promo campaigns to evaluate efficiency and ROI
• Identify key drivers of user acquisition, activation, and retention and recommend actions based on data
• Segment users based on behavior and value to enable targeted marketing and personalized offers
• Track and improve promo effectiveness by analyzing discount usage uplift and cannibalization
• Build and maintain dashboards to monitor the marketing funnel from impressions to repeat purchases
• Collaborate with product marketing and operations teams to align marketing strategy with business goals
• Ensure data accuracy and transparency by maintaining metric definitions and documentation

Skills, Knowledge and Expertise

• 5+ years of experience in marketing analytics or performance analytics
• Strong SQL skills, including working with large datasets and building data marts
• Experience with Python or R for data analysis and modeling
• Understanding of marketing funnel attribution models, LTV, CAC, and incrementality
• Proficiency in BI tools like Tableau, Redash, or similar platforms
• Ability to communicate complex analytical results to nontechnical stakeholders
• Solid foundation in statistics and experimentation methods, including A/B testing

Conditions

• Stable salary, official employment
• Health insurance
• Hybrid work mode and flexible schedule
• Access to professional counseling services, including psychological, financial, and legal support
• Discount club membership
• Diverse internal training programs
• Partially or fully paid additional training courses
• All necessary work equipment