Consumer Research Manager

inDrive

inDrive

Mexico
Posted on Feb 13, 2026

Key Responsibilities

  • Brand & Health Tracking: track inDrive’s performance against competitors globally.
  • Strategic Growth Insights: Conduct deep-dive studies into consumer behavior, motivations, and barriers to entry in key markets.
  • End-to-End Project Management: Manage the full lifecycle of research—from defining objectives and selecting methodologies (Qual/Quant) to final presentation.
  • Agency Partnership:vSource and manage external research vendors, ensuring high-quality methodology and actionable reporting while optimizing the research budget.
  • Stakeholder Influence: Act as a strategic partner to the Marketing and Brand Team, and Regional Managers, turning data into “human stories” that drive business decisions.

Skills, Knowledge and Expertise

  • 5+ years in a Consumer Insights or Market Research role (ideally on both agency and the client side in a global tech environment).
  • Methodological Depth: Expert knowledge of U&A studies,
  • segmentation, creative testing, and brand tracking.
  • Storytelling: A unique ability to look at a spreadsheet and see a narrative.
  • Global Mindset: Experience working across diverse cultural contexts and managing multi-country research projects.
  • Proficient in research platforms (e.g., QuestionPro, SurveyMonkey)
  • Proficient in using data visualization tools (e.g. Tableau) and desired: making dashboards from scratch
  • Proficient in using statistical packages (SPSS, R, or similar).
  • Conversacional level of english (B2- C1).

Conditions & Benefits

  • Opportunity for advancement and upward mobility within the organization, allowing for increased levels of responsibility and growth within the company.
  • Hybrid work.
  • Competitive base salary.