Responsibilities

Product strategy:

• Define and execute the product roadmap for ad monetization, ensuring a balance between revenue generation and UX
• Prioritize ad formats (e.g., banner, interstitial, rewarded, native ads) based on user experience and revenue potential
• Evaluate ad mediation strategies, ensuring optimal ad inventory fill rates and maximizing ad revenue
• Work closely with AdTech and Data Science to design and optimize ad placements, targeting, and segmentation

• Demonstrate entrepreneurial acumen, full ownership in ad products, and creative thinking

  Ad integration and optimization:

• Oversee the technical integration of advertising SDKs (Google Ad Manager, custom ad networks, direct deals)
• Work with the AdTech and Engineering teams to optimize ad load times, caching, and bidding efficiency

• Implement A/B testing for different ad formats, placements, and targeting strategies to improve performance

  Cross-functional collaboration:

• Work closely with AdTech, Engineering, UX/UI, and Marketing teams to implement ad solutions that enhance monetization without disrupting user experience
• Collaborate with the Legal team to ensure compliance with GDPR, CCPA, and local data protection laws

• Align with Sales and Business Development to enable direct brand partnerships and programmatic ad sales

  Performance and analytics:

• Track key ad performance metrics (eCPM, fill rate, retention impact, user engagement) and continuously optimize ad experience
• Leverage data science models for targeting, user segmentation, and predictive ad revenue forecasting
• Work with BI and Data Analysts to generate reports for ongoing optimizations and revenue projections

Qualifications

• 5 years in product stream in AdTech, programmatic ads, or ad engineering
• Experience managing ad products with multi million revenue impact experience in building effective product setup from scratch expertise in SDK and API based ad serving integrations (AdMob, Google Ad Manager, header/SDK bidding)
• Strong knowledge of data security, ad fraud prevention, and privacy regulations strong knowledge of best industry practices for ad formats, ad delivery mechanics, UX and data security products

Conditions & Benefits

• Stable salary, official employment
• Health insurance
• Hybrid work mode and flexible schedule
• Relocation package offered for candidates from other regions
• Access to professional counseling services including psychological, financial, and legal support
• Discount club membership
• Diverse internal training programs
• Partially or fully paid additional training courses
• All necessary work equipment