Responsibilities

• Hold responsibility for Passenger Acquisition and Retention KPIs
• Lead a matrix-structured marketing team, as well as interact with other departments: Business Development, Marketplace Efficiency, Driver Operations, Product
• Analyze digital performance, media, and car branding strategies, and optimize the marketing mix
• Hold country marketing budget processes
• Generate hypotheses and execute tests to drive growth hacking initiatives
• Lead brand positioning in line with local insights and global brand guidelines
• Oversee the creation of effective and culturally relevant creatives for all marketing channels
• Identify and nurture partnerships that align with marketing objectives
• Perform market and audience research

Qualifications

• 5+ years of digital consumer marketing experience in a global company, 3+ years in a similar role
• Experience in leading multi-cultural teams, preferably in a matrix structure, with influence by leadership skills
• Experience working with a mobile product
• Proven track record of effectively delivering multiple marketing projects in a fast-paced environment
• Hands-on project management experience, including agency management and direct involvement in tasks when needed
• Ability to develop market insights, marketing strategy, and analyze campaign effectiveness
• Strong data and analytical skills
• English and Portuguese on a professional level