Senior Marketing Analyst

inDrive

inDrive

Marketing & Communications, IT
Astana0, Kazakhstan
Posted on Oct 10, 2025

Responsibilities

  • Lead the creation of predictive models to enhance marketing strategies, optimize budget allocation, and measure return on investment (ROI)
  • Develop and implement advanced econometric and statistical models to analyze and forecast marketing effectiveness and consumer behavior
  • Conduct in-depth statistical analysis on large scale marketing datasets to identify trends, opportunities, and risks
  • Collaborate closely with marketing, analytics, and finance teams to interpret modeling outcomes and provide actionable insights
  • Continuously refine forecasting methodologies by leveraging new statistical techniques and industry best practices
  • Ensure model accuracy, robustness, and scalability through rigorous testing, validation, and ongoing monitoring
  • Clearly communicate complex econometric findings to stakeholders through presentations, reports, and visualizations
  • Mentor senior and mid-level analysts, providing guidance on econometric methods, statistical programming, and best practices in data modeling

Qualifications

  • Masters or Ph.D. in Economics, Statistics, Econometrics, Marketing Analytics, or a related quantitative discipline
  • 5 years of hands-on experience in econometric modeling, statistical forecasting, and predictive analytics, preferably within a marketing or consumer facing environment
  • Expert-level proficiency with econometric and statistical modeling techniques, including regression analysis, time series forecasting (e.g., ARIMA), causal inference, and predictive modeling
  • Strong experience with statistical programming languages such as R, Python, or Stata
  • Proven track record in analyzing marketing data, including campaign performance, media mix modeling, customer segmentation, and ROI analysis
  • Excellent analytical skills with the ability to translate complex statistical concepts into actionable business recommendations
  • Strong communication and presentation skills, capable of effectively explaining technical results to both technical and non technical audiences
  • Ability to independently manage complex projects, prioritize tasks, and meet tight deadlines
  • Collaborative mindset and experience working cross functionally in fast paced, data driven environments

Conditions & Benefits

  • Stable salary, official employment
  • Health insurance
  • Hybrid work mode and flexible schedule
  • Relocation package offered for candidates from other regions
  • Access to professional counseling services including psychological, financial, and legal support
  • Discount club membership
  • Diverse internal training programs
  • Partially or fully paid additional training courses
  • All necessary work equipment