Senior Marketing Analyst
inDrive
Marketing & Communications, IT
Astana0, Kazakhstan
Posted on Oct 10, 2025
Responsibilities
- Lead the creation of predictive models to enhance marketing strategies, optimize budget allocation, and measure return on investment (ROI)
- Develop and implement advanced econometric and statistical models to analyze and forecast marketing effectiveness and consumer behavior
- Conduct in-depth statistical analysis on large scale marketing datasets to identify trends, opportunities, and risks
- Collaborate closely with marketing, analytics, and finance teams to interpret modeling outcomes and provide actionable insights
- Continuously refine forecasting methodologies by leveraging new statistical techniques and industry best practices
- Ensure model accuracy, robustness, and scalability through rigorous testing, validation, and ongoing monitoring
- Clearly communicate complex econometric findings to stakeholders through presentations, reports, and visualizations
- Mentor senior and mid-level analysts, providing guidance on econometric methods, statistical programming, and best practices in data modeling
Qualifications
- Masters or Ph.D. in Economics, Statistics, Econometrics, Marketing Analytics, or a related quantitative discipline
- 5 years of hands-on experience in econometric modeling, statistical forecasting, and predictive analytics, preferably within a marketing or consumer facing environment
- Expert-level proficiency with econometric and statistical modeling techniques, including regression analysis, time series forecasting (e.g., ARIMA), causal inference, and predictive modeling
- Strong experience with statistical programming languages such as R, Python, or Stata
- Proven track record in analyzing marketing data, including campaign performance, media mix modeling, customer segmentation, and ROI analysis
- Excellent analytical skills with the ability to translate complex statistical concepts into actionable business recommendations
- Strong communication and presentation skills, capable of effectively explaining technical results to both technical and non technical audiences
- Ability to independently manage complex projects, prioritize tasks, and meet tight deadlines
- Collaborative mindset and experience working cross functionally in fast paced, data driven environments
Conditions & Benefits
- Stable salary, official employment
- Health insurance
- Hybrid work mode and flexible schedule
- Relocation package offered for candidates from other regions
- Access to professional counseling services including psychological, financial, and legal support
- Discount club membership
- Diverse internal training programs
- Partially or fully paid additional training courses
- All necessary work equipment