Responsibilities

• Creating & executing Driver Marketing strategy for InDrive ride-hailing app for all countries with inDrive presence in the LatAm region (Brazil, Mexico, Peru, Colombia, etc.)
• Focusing on key analytically proven business metrics improvements (number of active drivers, increasing the segment of full-time drivers, new driver acquisition, retention) through Driver Marketing activities.
• Owning and developing omni-channel driver communication stream with both current drivers and potential drivers on the market, including CRM, performance marketing, SMM, driver influencers, rich media, etc.
• Executing driver marketing campaigns on the ground.
• Leading cross-functional collaboration with different teams HQ teams and local team on driver marketing.
• Conducting cus-dev and research among drivers.
• Bringing local expertise to the HQ Driver strategy.

Qualifications

• Expertise in marketing tools and brand-building strategies, demonstrated by 3+ years of experience in marketing.
• Strong project management skills with a proven ability to coordinate and deliver cross-functional initiatives effectively.
• Proactive mindset with the ability to independently identify opportunities, generate ideas, and propose impactful projects beyond assigned tasks.
• Proven skills in sourcing and negotiating with local suppliers to ensure quality, efficiency, and local relevance.
• Data-driven approach, with the ability to showcase results through measurable impact on key metrics.
• Deep understanding of local cultural nuances and ability to apply this in driver marketing strategies.
• English proficiency at B2 level or higher.