Digital Media Manager
inDrive
Marketing & Communications
Bogotá, Bogota, Colombia
Posted on May 3, 2025
Digital Media Manager
Colombia, Bogota
- Hybrid
- Full-time
- Senior
We are seeking a detail-oriented and strategic Digital Media Manager to oversee digital advertising efforts across multiple platforms. This role involves managing campaigns, analyzing market data, optimizing performance metrics, and driving innovation in digital media strategies across a dedicated region.
Responsibilities
- Manage and execute digital media advertising campaigns across various channels
- Collaborate with cross-functional teams and stakeholders to align media strategies with overall business objectives
- Present post-buy reports and performance insights to cross-functional teams
- Conduct market research and competitive analysis to inform campaign strategies and identify new opportunities
- Develop hypotheses and agendas for testing and learning (T&L) initiatives
- Lead the strategic planning and execution of digital media activities
- Explore, test, and evaluate new digital media channels and platforms
- Track, report, and analyze key performance indicators (KPIs) for digital media performance across the assigned region
Qualifications
- Minimum 2 years of relevant experience in digital marketing, paid social media marketing, or performance digital marketing
- Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field
- Equivalent work experience or certifications may also be considered
- Hands-on experience managing advertising campaigns across various channels (search, social, mobile)
- Strong analytical skills and ability to interpret data to drive strategic decisions
- Excellent communication and presentation skills, particularly in cross-functional settings
- Familiarity with industry tools and platforms (e.g., Google Ads, Facebook Ads Manager, analytics dashboards)
- Certifications are a plus