Marketing Manager
inDrive
Marketing & Communications
Panama
Posted on Apr 30, 2025
Marketing Manager
, Panama
We are looking for an experienced and results-oriented Marketing Manager.In this role, you will be responsible for leading the development and execution of marketing strategies to grow inDrive’s presence and user base across Central America.
Responsibilities
- Managing from concept creation to execution marketing communication plan initiatives: 360 campaigns special projects always on digital campaign Partnerships ( from negotiations to project implementation with the partner).
- Cross functional teams collaboration ( CRM, Marketing comms, creative, PR, content mrkt, media).
- Analyzes data and reports on campaigns effectiveness by cities.
- Performance channels creatives preparation and analysis.
- Market research: Conducting thorough analyses of local market trends, customer preferences, and competitor activities to inform strategic decisions
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field 3+ years of experience in marketing, project management, or a similar role.
- Experience in the mobility, tech, or startup industry is a plus.
- Strong understanding of digital and offline marketing strategies.
- Ability to develop and execute marketing campaigns tailored to LATAM region Excellent project management skills with the ability to handle multiple tasks simultaneously.
- Proficiency in data analysis tools to measure campaign performance
- Conversational-advance level of English
- Flexibility to travel if required