Data Analyst
inDrive
This job is no longer accepting applications
See open jobs at inDrive.See open jobs similar to "Data Analyst" General Catalyst.IT, Data Science
Limassol, Cyprus · Kazakhstan
Posted on Jan 24, 2025
Data Analyst Supply Marketing
, Limassol ·
We are looking for a true partner for the Marketing team who will not only analyze data but also generate actionable insights and conclusions that influence business decisions and metrics. You will work on a variety of tasks—from helping to digitize acquisition processes and segmenting the user base to evaluating courier branding effectiveness and analyzing product funnels and CRM activities.
Responsibilities
Marketing Campaign Analysis
- Collect and analyze data related to marketing campaigns.
- Evaluate campaign effectiveness using various metrics (digital, branding, referral and loyalty programs, CRM).
- Develop recommendations to improve ROI and optimize marketing budgets.
User Behavior Analysis
- Study user behavior within the app together with the UX and CX teams.
- Identify trends and patterns to enhance the user experience.
Dashboard and Report Development
- Create regular reports on key marketing metrics.
- Maintain and update dashboards to monitor business performance.
- Provide analytical support for business decision-making.
Forecasting Model Development
- Build and maintain forecasting models to predict business outcomes.
- Assess risks and identify growth opportunities.
Monitoring and Automation
- Regularly monitor key performance indicators (KPIs).
- Automate data collection and analysis processes.
- Explore and implement new tools to improve analytical efficiency.
Qualifications
- Bachelor’s degree in mathematics, statistics, computer science, economics, or related fields
- 2-3 years of experience in marketing, business, or product analytics.
- Hands-on experience with big data, analytical tools, and BI systems.
- Proficiency in SQL for database queries.
- Experience with data analysis tools such as Excel, Python, or R.
- Strong data visualization skills using BI tools (e.g., Tableau or similar).
Marketing Knowledge
- Understanding of key marketing metrics and KPIs (CAC, LTV, ROI, etc.).
- Knowledge of market analysis methods, competitive analysis, and user behavior.
- Experience with marketing platforms (Google Analytics, Meta, Appsflyer).
Additional Skills
- Experience building forecasting models and working with predictive analytics.
- Ability to present analytical data effectively to diverse audiences.
- Strong teamwork and collaboration skills across departments.
Conditions & Benefits
- Relocation to company offices in Kazakhstan or Cyprus;
- Modern MacBook Pro and other equipment necessary for work;
- Unlimited opportunities for professional and career growth, regular external and internal training from our partners;
- Partially or fully paid additional training courses, English classes;
- Personal growth programs in which we set goals and move towards them together;
- Become part of an international team of professionals and just good people who together create one of the coolest success stories in the global IT industry.
This job is no longer accepting applications
See open jobs at inDrive.See open jobs similar to "Data Analyst" General Catalyst.